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In the news
Speaking more than just English
Joe Public entered the Pendoring Awards leading the pack with 14 finalists and ended it by flying the Afrikaans language flag high. The agency finished off the evening with one Gold in the Newspaper category, executed by Ignite Joe Public - the group's below-the-line agency - and another five Silver Awards across multiple categories, demonstrating Joe Public's diverse approach.
"A great idea should translate across any vernacular," says Chief Creative Officer, Pepe Marais, "But it is always rewarding to create and be awarded for something that speaks to a particular target market for our clients by tapping into truly South African insights."
In addition to the Pendoring results, the agency has enjoyed a magnificent year of growth, which includes being ranked number one at the 2013 Apex Awards and winning the 2013 AdReview Agency of the Year. The group also recently opened their sister agency in Cape Town (Joe Publicn) as well as starting their new Public Relations division in Johannesburg.
Pendorings 2013: Joe Public Pendoring wins
| AWARD | TITLE | CLIENT | CATEGORY |
| GOLD | Stories, Spelling, Rose (Campaign) | Bryanston School | NEWSPAPERS |
| SILVER | Ontbyt, Koffie (Campaign) | Clover | MAGAZINES |
| SILVER | Satanis, Voëls, Dik Vingers, Flerries (Campaign) | Ofm | POSTERS |
| SILVER | Mnr. Neus (for Animation) | Clover | CRAFT |
| SILVER | Project English (Campaign) | One School at a Time | TRULY SOUTH AFICAN - RADIO |
| SILVER | Yawn Machine | Douwe Egberts | TRULY SOUTH AFRICAN - GENERAL |
We are a 100% independent and proudly South African integrated brand and communication group, with a philosophy grounded in the purpose of growth.
- Chicken Licken bravely debones a rare phobia with their latest campaign30 Apr 13:53
- Takealot partners with Joe Public to deliver growth in e-commerce04 Mar 11:21
- Joe Public Durban shows growth through the power of creativity in the 2024 Loeries rankings21 Feb 09:13
- Nedbank's latest campaign shines light on financial abuse against women18 Dec 16:27
- Joe Public wins Large Agency and Transformation Award at the 2024 AdFocus Awards02 Dec 15:10
Related
Machine shines at 2024 Pendoring Awards 26 Nov 2024
