[Cannes Lions 2011] Radio Grand Prix to Net#work BBDO
Comments Net#work BBDO ECD Rob McLennan, "It's extremely exciting for Net#work BBDO, and we're very happy to be the first agency in South Africa to have won three Cannes Grand Prix since 2007. Radio is such an important medium in South Africa and we're very proud of the fact that we've done so well in the category, and doubly so, because all of our work is produced in our very own studio - First#Left".
Mercedes-Benz: Bud
Mercedes-Benz: Love
Mercedes-Benz: Toby
![[Cannes Lions 2011] Radio Grand Prix to Net#work BBDO](https://biz-file.com/c/1106/75442.jpg)
The Media Lions category, which saw a 34% rise in entries this year to 2,895, was judged by a team led by Maria Luisa Francoli Plaza, MPG global CEO. Shortlisted were 222 entries, with 14 winning Gold, 31 Silver and 38 Bronze Lions. Cheil Worldwide Seoul Korea took home the Media Grand Prix for its entry 'Homeplus Subway Virtual Store' for Tesco.
Jung von Matt Hamburg was presented with the Media Agency of the Year award during the ceremony. Second place went to Cheil Worldwide Seoul and third to Ogilvy Argentina Buenos Aires.
Of the 4490 entries in the Outdoor category, 424 made it to the shortlist, with a total of 119 selected as winners; 18 were Gold, 33 Silver and 67 Bronze. Olivier Altmann, Publicis Worldwide chief creative officer was president of the jury.
Two Grands Prix may be awarded in the Outdoor category; one for Billboards & Street Furniture and Posters and the second for Ambient. This year, the jury decided to not to award a second Grand Prix, instead awarding only one in Ambient to an entry that it felt encompassed the spirit of both categories: Droga5 New York US for 'Decode Jay-Z with Bing' for Bing/Jay-z.
The Radio Lions jury, led by Eugene Cheong, Ogilvy & Mather Asia Pacific regional executive creative director, voted and deliberated on a total 1363 entries and selected nine Gold, 16 Silver and 24 Bronze winners from a shortlist of 138. The jury awarded the Radio Grand Prix to Net#work BBDO Johannesburg, South Africa for radio ads 'Bud', 'Love' and 'Toby' for Mercedes-Benz.
South African Radio Lions winners 2011
| Lion | Category | Title | Advertiser/client | Product/service | Entrant company | Media agency |
|---|---|---|---|---|---|---|
| Grand Prix Campaign | A10 Cars & Automotive Services | Bud | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Grand Prix Campaign | A10 Cars & Automotive Services | Love | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Grand Prix Campaign | A10 Cars & Automotive Services | Toby | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Gold Lion Campaign | A07 Pharmacy | Brad | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Gold Lion Campaign | A07 Pharmacy | Glenda | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Gold Lion Campaign | B02 Best Scriptwriting | Bud | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Gold Lion Campaign | B02 Best Scriptwriting | Love | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Gold Lion Campaign | B02 Best Scriptwriting | Toby | Mercedes-Benz | Accident Avoidance Features | Net#work BBDO Jhb* | First#Left Jhb |
| Silver Lion Campaign | A21 Fundraising & Appeals | Albertina Sisulu | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Silver Lion Campaign | A21 Fundraising & Appeals | Martin Luther King | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Silver Lion Campaign | A21 Fundraising & Appeals | Nelson Mandela | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Silver Lion Campaign | A21 Fundraising & Appeals | Oliver Tambo | Nelson Mandela Foundation | Charity | Grey Jhb* | Sterling Sound Jhb |
| Silver Lion | B02 Best Scriptwriting | Brad | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Silver Lion | A07 Pharmacy | Gav | Galderma | Benzac Acne Treatment | Net#work BBDO Jhb* | First#Left Jhb |
| Silver Lion | A15 Publications & Media | Female Voiceover | Independent Newspapers | Career Times | Lowe Bull CT* | Spaced Out Sound CT |
| Bronze Lion Campaign | A12 Restaurants & Fast Food Outlets | Billy | McDonald's | Birthday Parties | DDB Jhb* | Sonovision Studios Jhb |
| Bronze Lion Campaign | A12 Restaurants & Fast Food Outlets | Theodore | McDonald's | Birthday Parties | DDB Jhb* | Sonovision Studios Jhb |
| Bronze Lion Campaign | A12 Restaurants & Fast Food Outlets | Tiffany | McDonald's | Birthday Parties | DDB Jhb* | Sonovision Studios Jhb |
| Bronze Lion Campaign | A16 Banking, Investment & Insurance | 2012 | Frank.net | Live Cover | FoxP2 CT* | The Work Room CT |
| Bronze Lion Campaign | A16 Banking, Investment & Insurance | Mall | Frank.net | Live Cover | FoxP2 CT* | The Work Room CT |
| Bronze Lion Campaign | A16 Banking, Investment & Insurance | Star Jumps | Frank.net | Live Cover | FoxP2 CT* | The Work Room CT |
| Bronze Lion | A01 Foods | Would You Rather... | Mars Foods | Snickers | 140 BBDO* | Sidney and Seymour Studios CT |
South African Media Lions winners 2011
| Lion | Category | Title | Advertiser/client | Product/service | Entrant company | Media agency |
|---|---|---|---|---|---|---|
| Silver Lion | Media | C03 Other Consumer Products (including Durable Goods) | Washing Tunnel | LG Electronics | Washing Machine | Y&R Jhb* |
| Bronze Lion | Media | C08 Publications & Media | The Voiceless Campaign | The Zimbabwean | Newspaper | TBWA\Hunt\Lascaris Jhb* |
South African Outdoor Lions winners 2011
| Lion | Category | Title | Advertiser/client | Product/service | Entrant company | Media agency |
|---|---|---|---|---|---|---|
| Silver Lion campaign | Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Dugong | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb |
| Silver Lion campaign | Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Northern White Rhino | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb |
| Silver Lion campaign | Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Riverine Rabbit | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb |
| Silver Lion campaign | Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Wattled Crane | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb |
| Silver Lion campaign | Outdoor | B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness | Wild Dog | Endangered Wildlife Trust | Wildlife Protection Programme | TBWA\Hunt\Lascaris Jhb |
Young Lions
Also honoured at last night's award ceremony were the Gold winners of the Young Lions Media Competition, which went to the team from Czech Republic. Silver place went to Germany and Bronze to Brazil.
The winners of the Young Lions Print Competition were announced on Monday 20 June by the Press Lions jury president, Tony Granger, Young & Rubicam global chief creative officer. The competition saw 40 international teams create a print ad to a brief given by Pump Aid, a charity which exists to bring appropriate, affordable and sustainable water and sanitation solutions to rural Africa.
Gold went to Australia (Matt Swinburne and Mike Felix of Leo Burnett Sydney); Silver to Italy (Marco Tironi, Wunderman and Daniela De Seta, DDB) and Bronze to UAE (Josephine Younes and Nayaab Rais, DDB Dubai). South Africa's Young Lions were Adam Abelson (copywriter) and Ryan Liedeman (art director), a two-man team from Leo Burnett.
The winning gold team will be honoured and presented with their medal on the evening of Wednesday 22 June at the Press, Cyber and Design Lions awards ceremony. They will also receive a framed, limited edition print from Getty Images and a complimentary registration to the 2012 Cannes Lions International Festival of Creativity.
South Africa's Young Lions: Print
Comments Lynne Wylie, marketing manager of Cinemark, official representatives of Cannes Lions in South Africa, "Cinemark congratulates the South African Young Lions, Adam and Ryan, for their outstanding effort and hopes that they have gained a wealth of knowledge from their experience at Cannes Lions 2011."
Stats
| Category | Total shortlisted entries | Total SA shortlisted | Percentage of SA finalists | 2010 comparison | Total winners | Total SA winners | SA percentage of winners | 2010 winners comparison |
|---|---|---|---|---|---|---|---|---|
| Direct | 204 | 6 | 2.94% | Same - 6 SA finalists in 2010 | 57 | 1 | 1.75% | Decline - 3 SA winners in 2010 |
| Promo & Activations | 175 | 1 | 0.57% | Decline - 2 SA finalists in 2010 | 55 | 1 | 1.18% | Increase - 0 SA winners in 2010 |
| PR | 105 | 1 | 0.95% | Same - 1 SA finalist in 2010 | 39 | 0 | 0 | 0 SA winners in 2010 |
| Outdoor | 426 | 7 | 1.64% | Decline - 22 SA finalists in 2010 | 119 | 1 | 0.84% | Decrease - 5 winners in 2010 |
| Media | 222 | 6 | 2.70% | Increase - 3 SA finalists in 2010 | 84 | 2 | 2.38% | Increase - 0 winners in 2010 |
| Radio | 138 | 38 | 27.53% | Increase - 17 SA finalists in 2010 | 50 | 10 | 20% | Increase - 6 winners in 2010, 1 being a Grand Prix |
| Press | 518 | 9 | 1.74% | Increase - 4 SA finalists in 2010 | ||||
| Cyber | 220 | 1 | 0.45% | Increase - 0 SA shortlisted in 2010 | ||||
| Design | 146 | 1 | 0.68% | Decline - 3 SA finalists in 2010 |
Radio Lion winners by country
| Country | Entries | Shortlist | Grand Prix | Gold | Silver | Bronze | Total Awards |
|---|---|---|---|---|---|---|---|
| Argentina | 35 | 3 | 0 | 0 | 0 | 0 | 0 |
| Australia | 72 | 11 | 0 | 1 | 3 | 1 | 5 |
| Austria | 15 | 0 | 0 | 0 | 0 | 0 | 0 |
| Belgium | 30 | 1 | 0 | 0 | 0 | 1 | 1 |
| Brazil | 88 | 10 | 0 | 0 | 0 | 3 | 3 |
| Canada | 62 | 7 | 0 | 0 | 0 | 2 | 2 |
| Chile | 36 | 1 | 0 | 0 | 1 | 0 | 1 |
| China | 2 | 0 | 0 | 0 | 0 | 0 | 0 |
| Colombia | 29 | 2 | 0 | 1 | 1 | 0 | 2 |
| Costa Rica | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Czech Republic | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Denmark | 10 | 1 | 0 | 0 | 0 | 0 | 0 |
| Ecuador | 3 | 0 | 0 | 0 | 0 | 0 | 0 |
| Egypt | 5 | 0 | 0 | 0 | 0 | 0 | 0 |
| Finland | 10 | 0 | 0 | 0 | 0 | 0 | 0 |
| France | 30 | 0 | 0 | 0 | 0 | 0 | 0 |
| Germany | 82 | 13 | 0 | 2 | 2 | 2 | 6 |
| Guatemala | 17 | 1 | 0 | 0 | 0 | 0 | 0 |
| Hong Kong | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| India | 78 | 3 | 0 | 0 | 0 | 1 | 1 |
| Indonesia | 23 | 0 | 0 | 0 | 0 | 0 | 0 |
| Ireland | 2 | 0 | 0 | 0 | 0 | 0 | 0 |
| Israel | 23 | 0 | 0 | 0 | 0 | 0 | 0 |
| Italy | 25 | 1 | 0 | 0 | 0 | 0 | 0 |
| Japan | 19 | 0 | 0 | 0 | 0 | 0 | 0 |
| Korea | 5 | 0 | 0 | 0 | 0 | 0 | 0 |
| Lebanon | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Malaysia | 5 | 1 | 0 | 0 | 0 | 1 | 1 |
| Mexico | 48 | 0 | 0 | 0 | 0 | 0 | 0 |
| New Zealand | 13 | 0 | 0 | 0 | 0 | 0 | 0 |
| Norway | 47 | 2 | 0 | 0 | 0 | 1 | 1 |
| Panama | 3 | 0 | 0 | 0 | 0 | 0 | 0 |
| Peru | 14 | 0 | 0 | 0 | 0 | 0 | 0 |
| Poland | 6 | 1 | 0 | 0 | 0 | 0 | 0 |
| Portugal | 6 | 1 | 0 | 0 | 0 | 0 | 0 |
| Puerto Rico | 15 | 1 | 0 | 0 | 0 | 0 | 0 |
| Romania | 5 | 0 | 0 | 0 | 0 | 0 | 0 |
| Russia | 13 | 0 | 0 | 0 | 0 | 0 | 0 |
| Singapore | 28 | 11 | 0 | 1 | 1 | 2 | 4 |
| South Africa | 133 | 38 | 1 | 2 | 4 | 3 | 10 |
| Spain | 36 | 5 | 0 | 0 | 0 | 1 | 1 |
| Sweden | 18 | 1 | 0 | 0 | 0 | 1 | 1 |
| Switzerland | 12 | 1 | 0 | 0 | 0 | 0 | 0 |
| Thailand | 12 | 3 | 0 | 1 | 1 | 1 | 3 |
| The Netherlands | 8 | 1 | 0 | 0 | 0 | 1 | 1 |
| The Philippines | 20 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tunisia | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Turkey | 7 | 0 | 0 | 0 | 0 | 0 | 0 |
| United Arab Emirates | 32 | 5 | 0 | 0 | 2 | 0 | 2 |
| United Kingdom | 47 | 0 | 0 | 0 | 0 | 0 | 0 |
| Uruguay | 6 | 1 | 0 | 0 | 0 | 0 | 0 |
| Usa | 115 | 12 | 0 | 1 | 1 | 3 | 5 |
| Venezuela | 8 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 1363 | 138 | 1 | 9 | 16 | 24 | 50 |
Full sets of winners:
- Radio: webisite and pdf
- Media: website and pdf
- Outdoor: website and pdf
- Direct: website and pdf
- Promo & Activation: website and pdf
- PR: website and pdf
South African shortlists:
- Bizcommunity: [Cannes Lions 2011] First set of shortlists out
- Bizcommunity: [Cannes Lions 2011] Silver for Joe Public, Bronze for Ogilvy Joburg
Remaining shortlists:
- Cyber: website and pdf
- Design: website and pdf
- Press: website and pdf
- Film Lions: to be announced Friday 24 June
- Titanium and Integrated Lions: to be announced Friday 24 June
- Film Craft Lions: to be announced Friday 24 June
- Creative Effectiveness Lions: to be announced Friday 24 June
- Grand Prix for Good: to be announced Saturday 25 June
Further winners will be announced:
- Wednesday night 22 June: Press, Cyber, Design
- Saturday night 25 June: Film, Film Craft, Titanium and Integrated, Grand Prix for Good
Yesterday, Tuesday 12 June, participants attended another day of seminars and workshops which included presentations from Yahoo!, which brought Robert Redford for a discussion around storytelling and the technology that fuels it; Hill & Knowlton on what brands can learn from Angry Birds; IPG & Women's Leadership Network which, along with Martha Stewart, talked about gender balance in creative roles; and Digitas & Vevo with Pharrell Williams on why social and mobile rock the world.
Ongoing events throughout the festival are the five Young Lions Competitions, the Roger Hatchuel Academy and, new for this year, the Creative Academy for Young Marketers. Yesterday also saw the kick-start of the two-day Beach Soccer Tournament, with 16 countries participating.
- Bizcommunity Special Section: Cannes Lions
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