#CannesLions2020: First speakers and sessions announced
Burger King’s Fernando Machado
First time Festival appearance from Netflix and creative partner Chemistry
Ranked as the fastest-growing US brand in 2019, Netflix has built a business on world-class storytelling. Hear how the streaming giant and their agency partner work together to leverage the universal power of anticipation and tell stories that viewers love.
Droga5 and The New York Times on pursuing creativity as ambitious as the brand’s journalism
David Droga and CMO David Rubin reflect on the creative partnership that led to their work on the ‘The Truth is Worth It’, a double Grand Prix-winner in 2019 - the year that The New York Times reported record digital growth.
#NEWSWATCH: Accenture Interactive, the marketing arm of international consulting firm Accenture, has acquired the formerly independent creative agency Droga5 by buying out Endeavor's 49% stake...
A Cannes Lions first from Amazon’s Global head of brand on building a sustainable brand
The global powerhouse’s relentless focus on long-term growth has defined its success over the past couple of decades. Find out why ‘staying humble’ and a drive to create unique, memorable experiences for your customers is at the core of an enduring and authentic brand.
Microsoft & McCann Worldgroup on transforming a corporation into a brand that cares
Behind Microsoft’s shift from tech company to top-performing creative business is a partnership with McCann Worldgroup. The team’s game-changing Gold and Grand Prix-winning work has put entertainment and humanity at the heart of the brand over recent years - the same years that have seen Microsoft enjoy consecutive growth.
Burger King’s Fernando Machado on why activism starts with accountability
The 2019 Creative Marketer of the Year’s global CMO on how not to f*ck up: what it means for a brand to be brave and self-aware in pursuit of the results-driving creativity that led to Burger King’s double-digit growth.
This week, we go #BehindtheSelfie with Fernando Machado, global chief marketing officer at Burger King and #NedbankIMC2020 keynote speaker...
Leigh Andrews 5 Feb 2020
We’ll also hear from Molson Coors’ Michelle St Jacques and DDB Worldwide’s Ari Weiss on the Super Bowl disaster that led to a creative reignition, from carbon-limit credit card creators RBK / Doconomy on how brands can tackle the climate crisis and from Cadbury on how generosity returned the brand to growth.
For the full list of speakers announced thus far, visit CannesLions.