Cannes Lions 2019

#CannesLions2019: Reach Lions winners!

The 66th annual Cannes Lions Festival of Creativity continued on Wednesday, 19 June, with the 2019 Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer winners announced during the Reach award ceremony
The six #CannesLions2019 Reach Lions Grand Prix winners...

Winners of the Cannes Lions Reach track were announced at the 2019 Cannes Lions award ceremony on Wednesday, 19 June from 7pm. This encompasses the Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer Cannes Lions. No SA was awarded on the night.

Remarkable Reach


The Reach Track recognises the insight, strategy and planning that enables brands to effectively engage consumers, at scale, and be heard amid the ongoing battle for attention.

The Creative Data Lions celebrate the interplay of ideas and information - demonstrating how the execution of a campaign was enhanced or driven by the creative use, interpretation, analysis or application of data.

Here, 429 entries were received, and 13 Lions were presented: 2 Gold, 4 Silver, and 6 Bronze.


Yasuharu Sasaki, head of digital creative and executive creative director at Dentsu Inc., Japan is the 2019 Creative Data Lions jury president.

Sasaki leads the digital creative and innovation teams at Dentsu Inc, receiving 10 Lions in 2018. In 2006 he was a member of the Cyber Jury.

The Creative Data Grand Prix went to FCB Six, Toronto, with production by Rooster Post Production, Toronto, as well as Grayson Matthews, Toronto; media by Initiative, Toronto and PR by Glossy Toronto for Black & Abroad's 'Go Back to Africa', which helped reframe the way people think about Africa, by creating a platform that displaces the hate surrounding the racial slur “Go Back To Africa”.



Sasaki said:
In this digital age, there are a lot of negative data like fake news, privacy violations, or hate messages. The Grand Prix winner tackled this issue with a bold and impactful way. It changes negative messages into meaningful contents. It created a new community with the power of data and contributed to the culture.

#CannesLions2019: Creative Data shortlist

The Cannes Lions Creative Data shortlist has been released...

18 Jun 2019


The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

In the launch year of the Creative Strategy Lions, 848 entries were received and 22 Lions awarded: 3 Gold, 7 Silver and 11 Bronze.

Tracey Follows, founder at Futuremade, global is the 2019 Creative Strategy Lions jury president.

Follows works with brands and helps them develop strategies to futureproof their organisations. Prior to launching her futures consultancy, she worked as head of strategy at Wired Consulting, chief strategy and innovation officer at the Future Laboratory and chief strategy officer at J. Walter Thompson Worldwide and London.

The Creative Strategy Grand Prix was awarded to Forsman & Bodenfors, Gothenburg for Volvo Cars' 'The E.V.A. Initiative'; with production by New Land, Stockholm; media work by MindShare, Gothenburg; and additional work by Goodbye Kansas Studios, Stockholm; Factory, London; SuperStudio, Stockholm; F&B Inhouse, Gothenburg; and FrameStore, London.

The campaign aims to improve gender safety equality in cars and saw Volvo share research to help other automakers produce safer cars:



Follows said: “Starting from one hereto unobserved data insight about how women in the world were catered for, it transformed how we saw the whole world and gave a fresh take on safety to refresh and reinvigorate Volvo.”

#CannesLions2019: Creative Strategy shortlist

The Cannes Lions Creative Strategy shortlist has been released...

18 Jun 2019


The Direct Lions celebrate response-driven and relationship-building creativity. Work demonstrating the pursuit and application of customer relationships, which directly targeted a specific audience with a call-to-action.

Here, 2,005 entries were received and 42 Lions awarded: 5 Gold, 12 Silver, and 24 Bronze.

Claudi Potter, creative director at Joe Public United, served on this year’s Cannes Lions Direct category, and judged the Young Lions Digital competition in Cannes.

#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Claudi Potter...

By Leigh Andrews 13 Jun 2019


Nicky Bullard, chairwoman and chief creative officer at MRM McCann, UK is the 2019 Direct Lions jury president.

As the first creative woman to chair a UK marketing agency, Bullard leads the London office of the multi award-winning MRM//McCann.


The Direct Lions Grand Prix went to FCB New York for Burger King's 'The Whopper Detour'; with production by O Positive, New York; MackCut, New York; Human, New York; Chemistry Creative, New York; and Zombie Studio, São Paulo; with media by Horizon Media, New York; PR by Alison Brod Marketing + Communications, New York; and additional work by HoneyMix, New York:



The work created an app enabling people within 600 feet of one of the 14,000 McDonald’s locations in America to unlock a deal for a 1-cent Whopper.

Bullard said: “Our Grand Prix was completely brilliant – ‘completely’ being an important word. It had everything. Targeting, amazing execution, a clear call to action and results. On top of that, it’s one of the most audacious campaigns any of us had ever seen.”

#CannesLions2019: Direct shortlist

The Cannes Lions Direct shortlist has been released, with SA seeing 7 entries make it to the final round at Cannes Lions 2019...

18 Jun 2019


The Media Lions celebrate the context of creativity - the inspiring and innovative implementation of ideas. That is, work which is enhanced and amplified by a game-changing channel strategy.

Here, 2,196 entries were received and 65 Lions presented: 7 Gold, 20 Silver, 37 Bronze.


Michael Zylstra, chief strategy officer at Dentsu Aegis Network Sub-Saharan Africa (DAN SSA), is serving on this year’s Cannes Lions Media jury.

#CannesLions2019: "The idea-amplifying town square of creativity, marketing, and media" - Michael Zylstra

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Michael Zylstra...

By Leigh Andrews 11 Jun 2019


Karen Blackett OBE, WPP UK country manager and MediaCom chairwoman UK & Ireland, WPP, UK is the 2019 Media Lions jury president.

As country manager for WPP and chairperson of MediaCom UK, Blackett is guardian for 17,000 people and 124 operating brands in the UK. She was awarded an OBE in 2014 and acts as a Business Ambassador to the Department of International Trade.


The Media Lions Grand Prix went to AKQA, São Paulo; with production by Zohar Cinema, Rio de Janeiro and Hefty, São Paulo; as well as media by Wieden + Kennedy, São Paulo for Nike Air Max Graffiti Stores.

Blackett explained that the work demonstrated brand bravery, benefiting the brand and the community. Blackett described it as:
A brilliant piece of work that tapped into local culture with e-commerce intertwined with geo-fencing to create a new store opportunity - the media is the message. Great creativity, partnerships to make the media idea come to life and a brave client with phenomenal results.



#CannesLions2019: Media shortlist

The Cannes Lions Media shortlist has been released...

18 Jun 2019


The PR Lions celebrate creative work which successfully builds trust and cultivates relationships, utilising mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions.

Here, 1,857 entries were received and 55 Lions awarded: 6 Gold, 22 Silver and 26 Bronze.

Michelle Hutton, managing director of global clients at Edelman global is the 2019 PR Lions jury president.

With an extensive career spanning various roles across communications, Hutton has led award-winning teams around the world.


The PR Lions Grand Prix was awarded to Scholz & Friends, Berlin with additional work by MetaGate, Berlin on The Female Company's 'The Tampon Tax Book: A Book Against Discrimination'.

The work was created in protest against the unfair taxation of feminine hygiene products, still considered luxury goods and taxed at a higher rate in Germany:



Hutton commented:
We are proud to have chosen “The Tampon Book” a book designed to highlight tax discrimination. At its core we believe it is a perfectly formed public relations campaign - from conception of the idea, to the impact it delivers.

It represents a modern take on communications combining creativity and the art of PR. It is a call out to the creatives of the world to show public relations has some of the most interesting challenges. It demonstrates that a campaign that sets out to change law can be 'super-powered' though creativity.
#CannesLions2019: PR shortlist

The Cannes Lions PR shortlist has been released, with SA seeing 4 entries make it to the final round at Cannes Lions 2019...

18 Jun 2019


The Social & Influencer Lions celebrate creative social thinking and strategic influencer marketing solutions. Work that shows how levels of engagement, social reach or brand ambassadors led to commercial success.

Here, 1,519 entries were received and 47 Lions awarded: 7 Gold, 14, Silver and 25 Bronze.


PJ Pereira, co-founder and creative chairman at Pereira O'Dell, global is the 2019 Social & Influencer Lions jury president.

An Emmy winner, bestselling writer and multiple Cannes Lions Grand Prix winner, Pereira is one of the most influential creatives. In 2018, Pereira edited a book published by the Cannes Lions Entertainment Jury, The Art of Branded Entertainment.

#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...

By Jessica Tennant 22 Jun 2018


The Social & Influencer Lions Grand Prix was awarded to VMLY&R, Kansas City , with media by Spark Foundry, New York and PR by Ketchum, New York for Wendy's Community Management's 'Keeping Fortnite Fresh'.

The work saw the fast-food chain going after fictional rivals on Fortnite, which highlighted the fact they use fresh beef:



Pereira said:
Wendy’s doesn't try to sneak into anyone's life, doesn't try to attract the audience or even invite them to do anything. It just joins the audience and minds its own business. Simple, resourceful, funny, and incredible. This idea made us smile and stood out, not only because of its unpretentious sense of humor (something very refreshing in this world of brands taking themselves so seriously), but also because it made us all realize we still have so much to learn.
#CannesLions2019: Social & Influencer shortlist

The Cannes Lions Social & Influencer shortlist has been released...

18 Jun 2019


No SA work was awarded in the Reach track. View the full tables of winning work below:

2019 Cannes Lions Creative Data winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix FCB/SIX, TorontoBLACK & ABROADBLACK & ABROADGO BACK TO AFRICACANADA
Gold LionOGILVY, São PauloPETZECOMMERCEPET-COMMERCEBRAZIL
Gold LionFORSMAN & BODENFORS, GothenburgVOLVO CARSVOLVO CARSTHE E.V.A. INITIATIVESWEDEN
Silver LionCHE PROXIMITY, MelbourneNRMAHOME INSURANCESAFETY HUBAUSTRALIA
Silver LionPS21, MadridDIAGEOTANQUERAY FLOR DE SEVILLASEARCHING FOR THE SPECIAL COLOUR OF SEVILLESPAIN
Silver LionLEO BURNETT, MadridPERNOD RICHARDRUAVIEJATHE TIME WE HAVE LEFT - CASESPAIN
Silver LionOGILVY GERMANY, FrankfurtGERMAN RAILGERMAN RAILNO NEED TO FLY - AROUND THE WORLD IN GERMANYGERMANY
Bronze LionTRIBAL WORLDWIDE , Sao PauloE-MOVINGE-MOVINGSTEEP DISCOUNTBRAZIL
Bronze LionVOSKHOD, Ekaterinburg / ISD GROUP, KievTV RAINMEDIA SERVICEAI VERSUSRUSSIA
Bronze LionHAPPINESS BRUSSELS, BrusselsOVK / PEVR (PARENTS OF ROAD VICTIMS)ROAD SAFETY AWARENESS MESSAGEBLINDMETERSBELGIUM
Bronze LionWE BELIEVERS, New YorkBURGER KING MEXICOBURGER KING DELIVERYTHE TRAFFIC JAM WHOPPERUSA
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkWAVIOSEE SOUNDSEE SOUNDUSA
Bronze LionMINDSHARE, MumbaiHINDUSTAN UNILEVER LIMITEDLIFEBUOY SOAPTHE INFECTION ALERT SYSTEMINDIA

Here’s a reminder of the 2019 Creative Data Lions shortlist in full:

#CannesLions2019: Creative Data shortlist

The Cannes Lions Creative Data shortlist has been released...

18 Jun 2019


2019 Cannes Lions Creative Strategy winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix FORSMAN & BODENFORS, GothenburgVOLVO CARSVOLVO CARSTHE E.V.A. INITIATIVESWEDEN
Gold LionLEO BURNETT, MadridPERNOD RICARDRUAVIEJATHE TIME WE HAVE LEFTSPAIN
Gold LionAMVBBDO, LondonESSITYLIBRESSE/BODYFORMVIVA LA VULVAUNITED KINGDOM
Gold LionFCB CANADA, TorontoCANADIAN DOWN SYNDROME SOCIETYSUPPORT FOR CANADIAN DOWN SYNDROME SOCIETYENDANGERED SYNDROMECANADA
Silver LionOGILVY GUATEMALA, Guatemala City / OGILVY COLOMBIA, Bogotá / KINGO ENERGY, Guatemala CityKINGO ENERGYKINGO PREPAID SOLAR ENERGYKINGOGUATEMALA
Silver LionGREY MALAYSIA, Petaling JayaTESCOUNFORGETTABLE BAGUNFORGETTABLE BAGMALAYSIA
Silver LionFORSMAN & BODENFORS, GothenburgVOLVO CARSVOLVO CARSTHE E.V.A. INITIATIVESWEDEN
Silver LionBETC, ParisBACK MARKETBACK MARKETREFURBISHED TWEETSFRANCE
Silver LionOGILVY COLOMBIA, Bogotá / OGILVY, Mexico CityAEROMEXICOAEROMEXICOA WORLD WITHOUT BORDERSCOLOMBIA
Silver LionLOWE LINTAS , Mumbai / MULLENLOWE SINGAPORE / MULLENLOWE SSP3, BogotáUNILEVERLIFEBUOYLIFEBUOY #HELPACHILDREACH5INDIA
Silver LionAMVBBDO, LondonESSITYLIBRESSE/BODYFORMVIVA LA VULVAUNITED KINGDOM
Bronze Lionadam&eveDDB, LondonCAMPAIGN AGAINST LIVINGCHARITYPROJECT 84UNITED KINGDOM
Bronze LionGREY, London / GREY NEW YORKGILLETTETREO RAZORSGILLETTE TREOUNITED KINGDOM
Bronze LionFRIENDS, MoscowUTAIRUTAIR PASSENGER AIRLINESWHERE YOU BELONGRUSSIA
Bronze LionWIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZYUSA
Bronze LionWUNDERMAN THOMPSON, New York / POSSIBLE NEW YORK / WUNDERMAN, New YorkTOMMY HILFIGER TOMMY HILFIGER ADAPTIVE: ADAPTIVE CLOTHING FOR PEOPLE WITH DISABILITIESTOMMY HILFIGER ADAPTIVEUSA
Bronze LionCHEIL WORLDWIDE , SeoulSAMSUNG FIRE & MARINE INSURANCEFIREVASEFIREVASESOUTH KOREA
Bronze LionOGILVY, ParisETAT LIBRE D'ORANGEPERFUME - I AM TRASH, LES FLEURS DU DÉCHETI AM TRASH, LES FLEURS DU DÉCHETFRANCE
Bronze LionMcCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Bronze LionGREY, London / GREY NEW YORKGILLETTETREO RAZORSGILLETTE TREOUNITED KINGDOM
Bronze LionCHE PROXIMITY, MelbourneNRMAHOME INSURANCESAFETY HUBAUSTRALIA
Bronze LionPUBLICIS SINGAPOREP&G VicksVICKSTOUCH OF CARE INDIASINGAPORE

Here’s a reminder of the 2019 Creative Strategy Lions shortlist in full:

#CannesLions2019: Creative Strategy shortlist

The Cannes Lions Creative Strategy shortlist has been released...

18 Jun 2019


2019 Cannes Lions Direct winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix FCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Gold LionMcCANN PARISPURINAPURINA VETERINARY DIETSSTREET-VETFRANCE
Gold LionMcCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Gold LionFCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Gold LionFCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Gold LionDAVID SÃO PAULOBURGER KINGBURGER KING WHOPPERBURN THAT ADBRAZIL
Silver LionLEO BURNETT CHICAGOKRAFT HEINZCOUNTRY TIME LEMONADELEGAL-ADEUSA
Silver LionTBWA\PARISDAGOMA3D PRINTINGHARMLESS GUNSFRANCE
Silver LionTBWA\CHIAT\DAY, New YorkADIDASADIDASBILLIE JEAN KING YOUR SHOESUSA
Silver LionMcCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Silver LionOGILVY, ChicagoS.C JOHNSONGLADESCENT BY GLADEUSA
Silver LionFCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Silver LionDAVID SÃO PAULOBURGER KINGBURGER KING WHOPPERBURN THAT ADBRAZIL
Silver LionMcCANN PARISPURINAPURINA VETERINARY DIETSSTREET-VETFRANCE
Silver LionDENTSU WEBCHUTNEY, BangaloreSWIGGYFOOD DELIVERYVOICE OF HUNGERINDIA
Silver LionJOHNXHANNES NEW YORKEXPENSIFYMOBILE APP EXPENSIFYEXPENSIFY TH!$USA
Silver LionTBWA\CHIAT\DAY, New YorkADIDASADIDASBILLIE JEAN KING YOUR SHOESUSA
Silver LionCASANOVA//McCANN, Costa Mesa / McCANN CANADA, Toronto / McCANN NEW YORKDONATE LIFE CALIFORNIADONATE LIFE CALIFORNIASECOND CHANCESUSA
Bronze LionSCHOLZ & FRIENDS, BerlinTHE FEMALE COMPANYTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONGERMANY
Bronze LionMRM//McCANN , LondonMISCARRIAGE ASSOCIATIONCHARITYMISCARRIAGE ASSOCIATION - CARDS OF ACKNOWLEDGEMENTUNITED KINGDOM
Bronze LionTBWA\CHIAT\DAY, New YorkADIDASADIDASBILLIE JEAN KING YOUR SHOESUSA
Bronze LionOGILVY GERMANY, FrankfurtGERMAN RAILGERMAN RAILNO NEED TO FLY - AROUND THE WORLD IN GERMANYGERMANY
Bronze LionSERVICEPLAN GERMANY, MunichBERLINER VERKEHRSBETRIEBEBVG MIND THE GAPGERMANY
Bronze LionDENTSU INC., TokyoFUKUSHIMA-MINPO CO.FUKUSHIMA-MINPOPOSTABLE FUKUSHIMA LOCAL PAPERJAPAN
Bronze LionNAKED COMMUNICATIONS, SydneyRMIT UNIVERSITYRMIT UNIVERSITY EDUCATIONSANS FORGETICAAUSTRALIA
Bronze LionTHE BRAND AGENCY, PerthFOODBANK WAHUNGRY PUFFSHUNGRY PUFFSAUSTRALIA
Bronze LionTECH AND SOUL, São PauloUBER/ UBERYELLOW MAYDISTRACTED GOALKEEPERBRAZIL
Bronze LionCASANOVA//McCANN, Costa Mesa / McCANN CANADA, Toronto / McCANN NEW YORKDONATE LIFE CALIFORNIADONATE LIFE CALIFORNIASECOND CHANCESUSA
Bronze LionBBDO ATLANTASTREET GRACEFIGHTING DOMESTIC MINOR SEX TRAFFICKINGSTOP TRAFFICKUSA
Bronze LionVMLY&R , Auckland / Y&R ANZ, AucklandTRADE ME NZ LIFE DIRECT LIFE DIRECT - R.I.P SIMON NEW ZEALAND
Bronze LionLEO BURNETT, MadridPERNOD RICARDRUAVIEJATHE TIME WE HAVE LEFTSPAIN
Bronze LionJOHNXHANNES NEW YORKEXPENSIFYMOBILE APP EXPENSIFYEXPENSIFY TH!$USA
Bronze LionDAVID SÃO PAULOBURGER KINGBURGER KING WHOPPERBURN THAT ADBRAZIL
Bronze LionINGO, StockholmBURGER KINGWHOPPERCRAFT A WESTERN WHOPPERSWEDEN
Bronze LionDAVID, MiamiBURGER KINGBURGER KINGBK BOTUSA
Bronze LionDDB PARISUBERUBERTOYSUBERTOYSFRANCE
Bronze LionMcCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Bronze LionDAVID SÃO PAULOBURGER KINGBURGER KING WHOPPERBURN THAT ADBRAZIL
Bronze LionTBWA\PARISDAGOMA3D PRINTINGHARMLESS GUNSFRANCE
Bronze LionLEO BURNETT CHICAGOKRAFT HEINZCOUNTRY TIME LEMONADELEGAL-ADEUSA
Bronze LionMcCANN LONDON / COLLEGE MUSIC, BerkshireVICE UKSUICIDE PREVENTIONLOFI BEATS SUICIDEUNITED KINGDOM
Bronze LionGREY BRAZIL, São PauloRECLAME AQUIRECLAME AQUIMILES FOR THE PEOPLEBRAZIL

Here’s a reminder of the 2019 Direct Lions shortlist in full:

#CannesLions2019: Direct shortlist

The Cannes Lions Direct shortlist has been released, with SA seeing 7 entries make it to the final round at Cannes Lions 2019...

18 Jun 2019


2019 Cannes Lions Media winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix AKQA, São PauloNIKEAIR MAXAIR MAX GRAFFITI STORESBRAZIL
Gold LionFCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Gold LionOGILVY, ChicagoS.C JOHNSONGLADESCENT BY GLADEUSA
Gold LionFCB NEW YORKBURGER KINGFOODTHE WHOPPER DETOURUSA
Gold LionVMLY&R, Kansas CityWENDY'S WENDY'S COMMUNITY MANAGEMENTKEEPING FORTNITE FRESHUSA
Gold LionSAATCHI & SAATCHI, New YorkPROCTER & GAMBLE TIDEIT'S A THURSDAY NIGHT TIDE ADUSA
Gold LionMINDSHARE, ChicagoGENERAL MILLSHONEY NUT CHEERIOSHACKING PRIME DAYUSA
Gold LionR/GA , New YorkESPN X NBAESPN X NBAYOU SEEING THIS?USA
Silver LionCLEMENGER BBDO SYDNEY / CLEMENGER BBDO MELBOURNEWRIGLEY'S EXTRAEXTRA CHEWING GUMEXTRA REMINDERAUSTRALIA
Silver LionPUBLICIS BUENOS AIRESRENAULTKANGOOTHE UNAFFORDABLE CAMPAIGNARGENTINA
Silver LionGREY BRAZIL, São PauloVOLVOVOLVOCOMPETITORS’ SALEBRAZIL
Silver LionR/GA , New YorkESPN X NBAESPN X NBAYOU SEEING THIS?USA
Silver LionMINDSHARE, SydneyFOXTELFOXTELMONTY'S WICKET WARNINGSAUSTRALIA
Silver LionTBWA\MELBOURNEANZ BANKANZ BRANDSIGNS OF LOVEAUSTRALIA
Silver LionSAATCHI & SAATCHI, LondonVISAVISAALL THEY WANT FOR CHRISMAS IS YOUUNITED KINGDOM
Silver LionTECH AND SOUL, São PauloUBER/ UBERYELLOW MAYDISTRACTED GOALKEEPERBRAZIL
Silver LionTRY REKLAME, OsloDNBANIMAL INSURANCETHE ANIMALS' OWN EMERGENCY NUMBERNORWAY
Silver LionAFRICA, São PauloAB INBEVBRAHMA BEERPAY PER BEERBRAZIL
Silver LionMcCANN PARIS / McCANN LONDONL'ORÉAL PARISAGE PERFECTTHE NON-ISSUEFRANCE
Silver Lion180HEARTBEATS+JUNG V MATT , WarsawUNILEVER - BEN&JERRY'SCSR EVENTTHE UNBREAKABLE RAINBOWPOLAND
Silver LionAKQA, São PauloNIKEAIR MAXAIR MAX GRAFFITI STORESBRAZIL
Silver LionDCX GROWTH ACCELERATOR, New YorkPAYLESSPAYLESS SHOE SOURCEPALESSIUSA
Silver LionFAMOUS GREY PARIS, ParisCANCER@WORKCANCER@WORKTHE UNSTOPPABLE RÉSUMÉFRANCE
Silver LionMINDSHARE, MumbaiHINDUSTAN UNILEVER LIMITEDLIFEBUOY SOAPTHE INFECTION ALERT SYSTEMINDIA
Silver LionSAATCHI & SAATCHI, New YorkPROCTER & GAMBLE TIDEIT'S A THURSDAY NIGHT TIDE ADUSA
Silver LionSPECIAL GROUP, SydneyUBERUBER EATSUBER EATS AUSTRALIAN OPEN AMBUSHAUSTRALIA
Silver LionMOJO SUPERMARKET, New YorkADIDASULTRABOOST19AR DROPSUSA
Silver LionFCB/SIX, TorontoBLACK & ABROADBLACK & ABROADGO BACK TO AFRICACANADA
Bronze LionSPECIAL GROUP, SydneyUBERUBER EATSUBER EATS AUSTRALIAN OPEN AMBUSHAUSTRALIA
Bronze LionSCHOLZ & FRIENDS, BerlinTHE FEMALE COMPANYTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONGERMANY
Bronze LionOGILVY, ChicagoS.C JOHNSONGLADESCENT BY GLADEUSA
Bronze LionWUNDERMAN THOMPSON, Bogotá / WUNDERMAN COLOMBIA, Bogotá / WUNDERMAN MEXICO, Mexico CityGSK - THERAFLUTHERAFLUTHERAFLU TRACKERCOLOMBIA
Bronze LionVMLY&R, Kansas CityWENDY'S WENDY'S COMMUNITY MANAGEMENTKEEPING FORTNITE FRESHUSA
Bronze LionOGILVY GERMANY, FrankfurtGERMAN RAILGERMAN RAILNO NEED TO FLY - AROUND THE WORLD IN GERMANYGERMANY
Bronze LionTHE BRAND AGENCY, PerthFOODBANK WAHUNGRY PUFFSHUNGRY PUFFSAUSTRALIA
Bronze LionCIRCUS GREY PERU, LimaPERUVIAN MINISTRY OF HEALTHPERUVIAN MINISTRY OF HEALTHTHE LIFE SAVING SOAP OPERAS PERU
Bronze LionVMLY&R , Auckland / Y&R ANZ, AucklandTRADE ME NZ LIFE DIRECT LIFE DIRECT - R.I.P SIMON NEW ZEALAND
Bronze LionCLM BBDO, ParisFONDATION POUR LA RECHERCHE MÉDICALE (FRM)NGOA DAY TO REMEMBERFRANCE
Bronze LionJUNG VON MATT/LIMMAT, ZürichAMNESTY INTERNATIONAL SWITZERLANDDONATIONS AND AWARENESS FOR THE FORGOTTEN WAR IN YEMENTHE WAR SIREN TESTSWITZERLAND
Bronze LionOGILVY AUSTRALIA, MelbourneAAMI/SUNCORPMOTOR INSURANCEWARNING SPOTSAUSTRALIA
Bronze LionFCB NEW ZEALAND, AucklandMINISTRY OF SOCIAL DEVELOPMENT/OFFICE FOR SENIORSELDER ABUSE AWARENESSUNDERCOVER CROSSWORDSNEW ZEALAND
Bronze LionIMPACT BBDO, DubaiAN-NAHARNEWSPAPER PUBLICATIONS & MEDIATHE BLANK EDITIONUNITED ARAB EMIRATES
Bronze LionVMLY&R POLAND, WarsawGAZETA.PL / MASTERCARD / BNP PARIBASGAZETA.PL (A NEWS PORTAL)THE LAST EVER ISSUEPOLAND
Bronze LionDAVID SÃO PAULOBURGER KINGBURGER KING WHOPPERBURN THAT ADBRAZIL
Bronze LionCIRCUS., Mexico CityLALALALA WHOLE MILKTHE BEER OF THE WORLD CUPMEXICO
Bronze LionBBDO PAKISTAN, LahoreBERGER PAINTSBERGER PAINTSTRUCK ART CHILDFINDERPAKISTAN
Bronze LionMcCANN PARISPURINAPURINA VETERINARY DIETSSTREET-VETFRANCE
Bronze LionTECH AND SOUL, São PauloUBER/ UBERYELLOW MAYDISTRACTED GOALKEEPERBRAZIL
Bronze LionSPECIAL GROUP, SydneyUBERUBER EATSUBER EATS AUSTRALIAN OPEN AMBUSHAUSTRALIA
Bronze LionFITZCO, AtlantaCOCA-COLACOKEMIDDLE SEAT LOUNGEUSA
Bronze LionOGILVY CANADA, TorontoUNILEVERHELLMANN'SHELLMANN'S REAL FOOD RESCUECANADA
Bronze LionSTARCOM, Chicago / MRY, New YorkVF CORPORATIONVANSNOT JUST ONE CREATORUSA
Bronze LionWUNDERMAN THOMPSON, Sao Paulo / J. WALTER THOMPSON BRAZIL, São PauloGUDGUDRESCUE DOGZBRAZIL
Bronze LionMcCANN LONDON / COLLEGE MUSIC, BerkshireVICE UKSUICIDE PREVENTIONLOFI BEATS SUICIDEUNITED KINGDOM
Bronze LionTBWA\ESPAÑA, MadridPLAYSTATION TALENTSMASSIRA GAME (PLAYSTATION)MASSIRA PROJECTSPAIN
Bronze LionSPECIAL GROUP, SydneyUBERUBER EATSUBER EATS AUSTRALIAN OPEN AMBUSHAUSTRALIA
Bronze LionHAKUHODO KETTLE INC, Tokyo / HAKUHODO INC., Tokyo / TBWA\HAKUHODO INC., TokyoTAKASAKI CITYTAKASAKI CITYRED RESTAURANTS LISTJAPAN
Bronze LionR/GA , New YorkNIKENIKEHEY GOOGLE, ASK NIKEUSA
Bronze LionMARCEL, ParisCENTRE POMPIDOUCENTRE POMPIDOUSOUVENIRS DE PARISFRANCE
Bronze LionGREY BRAZIL, São PauloRECLAME AQUIRECLAME AQUICORRUPTION DETECTORBRAZIL
Bronze LionCIRCUS., Buenos AiresNETFLIXHOUSE OF CARDSPRESIDENTIAL BROADCASTARGENTINA
Bronze LionLEO BURNETT MOSCOWKLOOPMEDIA & PUBLICATIONSKOSHOGORUSSIA
Bronze LionPHD, New York / SC JOHNSON, Racine / OGILVY, ChicagoSC JOHNSONGLADESCENTING THE HOPE OF CHANGEUSA
Bronze LionWUNDERMAN THOMPSON, Boulogne-Billancourt / J. WALTER THOMPSON PARIS...LE DRUGSTORE PARISIEN...LE DRUGSTORE PARISIENTHE PARISIAN RENDEZ-VOUSFRANCE
Bronze LionWAVEMAKER HUNGARY, BudapestWRITER'S BOOKSTOREBOOKSOPEN SHELVESHUNGARY

Here’s a reminder of the 2019 Media Lions shortlist in full:

#CannesLions2019: Media shortlist

The Cannes Lions Media shortlist has been released...

18 Jun 2019


2019 Cannes Lions PR winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix SCHOLZ & FRIENDS, BerlinTHE FEMALE COMPANYTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONGERMANY
Gold LionDAVID, MiamiABINBEVBUDWEISERWIND NEVER FELT BETTERUSA
Gold LionCASANOVA//McCANN, Costa Mesa / McCANN CANADA, Toronto / McCANN NEW YORKDONATE LIFE CALIFORNIADONATE LIFE CALIFORNIASECOND CHANCESUSA
Gold LionGREY, LondonUNITED NATIONSCLIMATE CHANGETHE PEOPLE'S SEATUNITED KINGDOM
Gold LionTBWA\PARISDAGOMA3D PRINTINGHARMLESS GUNSFRANCE
Gold LionGOLIN, Chicago / MCDONALDS, ChicagoMCDONALD'SBIG MACBIG MAC 50TH ANNIVERSARYUSA
Gold LionFAHRENHEIT DDB, LimaPLAZA VEARUSIAPERUSSIAN PRICESPERU
Silver LionBBDO, DüsseldorfKMSZ (BONE MARROW DONATION CENTER)LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVESLIFE LOLLIGERMANY
Silver LionMcCANN BUCHARESTREGINA MARIA HEALTHCARE NETWORKPRIVATE HEALTHCAREINTERNET'S RESIDENCY EXAM ROMANIA
Silver LionDEVRIES GLOBAL, New York / DROGA5, New YorkIHOPIHOP STEAKBURGERSIHOB: THE DAY IHOP FLIPPED THE SCRIPTUSA
Silver LionNAKED COMMUNICATIONS, SydneyRMIT UNIVERSITYRMIT UNIVERSITY EDUCATIONSANS FORGETICAAUSTRALIA
Silver LionROTHCO | ACCENTURE INTERACTIVE, DublinO.N.E.CHARITY DONATIONSLEEPING FLAGSIRELAND
Silver LionGREY, LondonUNITED NATIONSCLIMATE CHANGETHE PEOPLE'S SEATUNITED KINGDOM
Silver LionMULLENLOWE, BostonBURGER KINGFAST FOODHAMBERDERSUSA
Silver LionGOLIN, Chicago / MCDONALDS, ChicagoMCDONALD'SBIG MACBIG MAC 50TH ANNIVERSARYUSA
Silver LionKETCHUM, New YorkDISCOVER PUERTO RICOTRAVEL & TOURISM#COVERTHEPROGRESSUSA
Silver LionTBWA\HELSINKIHELSINGIN SANOMATHELSINGIN SANOMAT NEWSPAPERTHE LAND OF FREE PRESSFINLAND
Silver LionLOLA MULLENLOWE, MadridFELGTB/ELDIARIO.ESFELGTBHIDDEN FLAGSPAIN
Silver LionLEO BURNETT INDIA, MumbaiHDFC BANKHDFC BLOOD DONATION CAMPS#STOPMITHANIINDIA
Silver LionLEO BURNETT CHICAGOKRAFT HEINZKRAFT HEINZKRAFT NOW PAY LATERUSA
Silver LionBBDO PAKISTAN, LahoreBERGER PAINTSBERGER PAINTSTRUCK ART CHILDFINDERPAKISTAN
Silver LionAFLAC, Columbus / CAROL CONE ON PURPOSE, New YorkAFLACMY SPECIAL AFLAC DUCKMY SPECIAL AFLAC DUCKUSA
Silver LionAFLAC, Columbus / CAROL CONE ON PURPOSE, New YorkAFLACMY SPECIAL AFLAC DUCKMY SPECIAL AFLAC DUCKUSA
Silver LionLOONG, Beijing / TENCENT MARKETING SOLUTION, ShenzhenTENCENT FOUNDATION, CHINA ORGAN DONATION ADMINISTRATIVE CENTERORGAN DONATIONA TEAM OF ONECHINA
Silver LionMcCANN, Tel AvivIKEAIKEA THISABLESTHISABLESISRAEL
Silver LionLENDLEASE, Sydney / HOUSTON GROUP , SydneyLENDLEASEPROPERTYLENDLEASE MUMS FOR SAFETYAUSTRALIA
Silver LionSCHOLZ & FRIENDS, BerlinTHE FEMALE COMPANYTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONGERMANY
Silver LionMcCANN NEW YORKMARCH FOR OUR LIVESMARCH FOR OUR LIVESGENERATION LOCKDOWNUSA
Silver LionWUNDERMAN THOMPSON, Beirut / J. WALTER THOMPSON , Beirut / MIRUM AGENCY, BeirutRDFLRDFLYOUNG BRIDELEBANON
Bronze LionTHE MONKEYS PART OF ACCENTURE INTERACTIVE, SydneyMEAT AND LIVESTOCK AUSTRALIALAMBNEW AUSTRALIA-LANDAUSTRALIA
Bronze LionTBWA\PARISDAGOMA3D PRINTINGHARMLESS GUNSFRANCE
Bronze LionGREY BRAZIL, São PauloVOLVOVOLVOCOMPETITORS’ SALEBRAZIL
Bronze LionJUNG VON MATT/LIMMAT, ZürichIBIS/ACCOR HOTELSDIGITAL DETOX SERVICETHE SOCIAL MEDIA SITTERSWITZERLAND
Bronze LionDENTSU WEBCHUTNEY, MumbaiURI: THE SURGICAL STRIKEMOTION PICTURE/ MOVIECODE NAME: URIINDIA
Bronze LionTBWA\BELGIUM, BrusselsSOMSAMEN ONDERWIJS MAKENTHE COLOR EXPERIMENTBELGIUM
Bronze LionTECH AND SOUL, São PauloUBER/ UBERYELLOW MAYDISTRACTED GOALKEEPERBRAZIL
Bronze LionGREY BRAZIL, São PauloRECLAME AQUIRECLAME AQUIMILES FOR THE PEOPLEBRAZIL
Bronze LionDROGA5, New YorkKRAFT-HEINZPHILADELPHIA CREAM CHEESEBAGELGATEUSA
Bronze LionWUNDERMAN THOMPSON, Lima / WUNDERMAN PHANTASIA, LimaLIGA CONTRA EL CANCERCLINICAL CHECK-UPI LOVE MY BALLSPERU
Bronze LionWEBER SHANDWICK, Manchester / MOTHER, London / TAYLOR HERRING, LondonICELAND FOODS LTDGROCERIESRANG-TANUNITED KINGDOM
Bronze LionDOMINO'S PIZZA, Ann Arbor / CRISPIN PORTER BOGUSKY+, BoulderDOMINO'S PIZZADOMINO'S PIZZAPAVING FOR PIZZAUSA
Bronze Lion180HEARTBEATS+JUNG V MATT , WarsawUNILEVER - BEN&JERRY'SCSR EVENTTHE UNBREAKABLE RAINBOWPOLAND
Bronze LionLOLA MULLENLOWE, MadridPESCANOVASHRIMPSCHOOSE THE MOUSTACHESPAIN
Bronze LionBETC, ParisBACK MARKETBACK MARKETREFURBISHED TWEETSFRANCE
Bronze LionBBDO, DüsseldorfKMSZ (BONE MARROW DONATION CENTER)LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVESLIFE LOLLIGERMANY
Bronze LionLEO BURNETT CHICAGOKRAFT HEINZCOUNTRY TIME LEMONADELEGAL-ADEUSA
Bronze LionWEBER SHANDWICK, New YorkANCESTRYHISTORICAL RECORDS/ DATABASERAILROAD TIESUSA
Bronze LionEDELMAN, LondonCOOPCOOPOLD MILKUNITED KINGDOM
Bronze LionMRM//McCANN, New YorkUNITED STATES POSTAL SERVICEOPERATION SANTADELIVERING HOPEUSA
Bronze LionVMLY&R, New York / Y&R NEW YORKMISS AMERICA ORGANIZATION MISS AMERICA 2.0 REBRAND CAMPAIGNMISS AMERICA 2.0USA
Bronze LionEDELMAN, Los AngelesSONOSSONOSSONOS NASDAQ BELLUSA
Bronze Lion3PM AGENCY, New YorkAB INBEVBUD LIGHTVICTORY FRIDGEUSA
Bronze LionLEO BURNETT MOSCOWKLOOPMEDIA & PUBLICATIONSKOSHOGORUSSIA
Bronze LionSIN ANESTESIA, Lima / SR. BURNS, LimaLAIVELAIVESUBSTITUTE WORKERSPERU
Bronze LionOGILVY, São PauloHERMES PARDINIDIAGNOSIS LABFLOWER OF LIFEBRAZIL

Here’s a reminder of the 2019 PR Lions shortlist in full:

#CannesLions2019: PR shortlist

The Cannes Lions PR shortlist has been released, with SA seeing 4 entries make it to the final round at Cannes Lions 2019...

18 Jun 2019


2019 Cannes Lions Social & Influencer winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix VMLY&R, Kansas CityWENDY'S WENDY'S COMMUNITY MANAGEMENTKEEPING FORTNITE FRESHUSA
Gold LionWIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZYUSA
Gold LionDDB PARISUBIOSFTASSASSINS CREED ODYSSEYMY LIFE AS A NPCFRANCE
Gold LionSLEEPING GIANTS, San FranciscoSLEEPING GIANTSSLEEPING GIANTS - A CAMPAIGN TO DEFUND BIGOTRYSLEEPING GIANTS - A CAMPAIGN TO DEFUND BIGOTRYUSA
Gold LionWIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZYUSA
Gold LionWIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZIERUSA
Gold LionMcCANN NEW YORKMARCH FOR OUR LIVESMARCH FOR OUR LIVESGENERATION LOCKDOWNUSA
Gold LionPUBLICIS ITALY, MilanDIESELDIESELBE A FOLLOWERITALY
Silver LionPUBLICIS ITALY, MilanDIESELDIESELBE A FOLLOWER - SIDE:BIZITALY
Silver LionMOTHER, LondonGREENPEACEPALM OIL AWARENESSGREENPEACE 'RANG-TAN'UNITED KINGDOM
Silver LionGREY NEW YORKGILLETTEGROOMING - BLADES & RAZORSWE BELIEVE: THE BEST MEN CAN BEUSA
Silver LionVMLY&R, Kansas CityWENDY'S WENDY'S COMMUNITY MANAGEMENTKEEPING FORTNITE FRESHUSA
Silver LionLEO BURNETT, MadridPERNOD RICHARDRUAVIEJATHE TIME WE HAVE LEFT - CASESPAIN
Silver Lion72ANDSUNNY, Los AngelesACTIVISIONCALL OF DUTY#CODNATIONUSA
Silver LionVIRTUE, CopenhagenCARLINGSTHE DIGITAL COLLECTIONADDRESS THE FUTUREDENMARK
Silver LionPUBLICIS ITALY, MilanDIESELDIESELDIESEL X MUSTAFAITALY
Silver LionPUBLICIS ITALY, MilanDIESELDIESELHA(U)TE COUTUREITALY
Silver LionDDB PARISUBIOSFTASSASSINS CREED ODYSSEYMY LIFE AS A NPCFRANCE
Silver LionPUBLICIS ITALY, MilanDIESELDIESELBE A FOLLOWER - SIDE:BIZITALY
Silver LionDEUTSCH LAHULUHULU NBA LIVENBA SELLOUTSUSA
Silver LionGREY CANADA, TorontoPROCTOR & GAMBLE CANADAGILLETTEFIRST SHAVECANADA
Silver LionCOOLR, LondonBURGER KINGBURGER KINGEXPLAINS A LOTUNITED KINGDOM
Bronze LionHOK-ELANTO, Helsinki / SOK MEDIA, HelsinkiHOK-ELANTO | S GROUPALEPABLOCK WISHFINLAND
Bronze LionDAVID, MiamiBURGER KINGBURGER KINGBK BOTUSA
Bronze LionOGILVY COLOMBIA, Bogotá / OGILVY, Mexico CityAEROMEXICOAEROMEXICOA WORLD WITHOUT BORDERSCOLOMBIA
Bronze LionPUBLICIS BRASIL, São PauloBRADESCOINSTITUTIONALTHE FIREFLYBRAZIL
Bronze LionWUNDERMAN THOMPSON, Lima / WUNDERMAN PHANTASIA, LimaLIGA CONTRA EL CANCERCLINICAL CHECK-UPI LOVE MY BALLSPERU
Bronze LionMOTHER NEW YORKTHE NEW YORK PUBLIC LIBRARYLITERATUREINSTA NOVELSUSA
Bronze LionFCB/SIX, TorontoBLACK & ABROADBLACK & ABROADGO BACK TO AFRICACANADA
Bronze LionGREY BRAZIL, São PauloRECLAME AQUIRECLAME AQUIMILES FOR THE PEOPLEBRAZIL
Bronze LionLEO BURNETT CHICAGOKRAFT HEINZCOUNTRY TIME LEMONADELEGAL-ADEUSA
Bronze LionJOTABEQU GREY, San JoséLOS PALETEROSCHURCHILLETATHE POPSICLE ELECTIONSCOSTA RICA
Bronze LionOGILVY, ChicagoS.C JOHNSONGLADEVEILED SNAPCHAT LENSUSA
Bronze LionEGG GANG, London / HULU, Santa MonicaWORLD RECORD EGGHULUWORLD RECORD EGGUNITED KINGDOM
Bronze LionDENTSU INC., TokyoMIKA+RIKAACTRESSESGREEN SCREEN ACTRESSES MIKA+RIKAJAPAN
Bronze LionWAVEMAKER HUNGARY, BudapestWRITER'S BOOKSTOREBOOKSOPEN SHELVESHUNGARY
Bronze LionPereira O'Dell, San FranciscoADOBEMOVIE POSTER CONTEST#MOVIEPOSTERMOVIEUSA
Bronze LionPUBLICIS ITALY, MilanDIESELDIESELHA(U)TE COUTUREITALY
Bronze LionDENTSU WEBCHUTNEY, BangaloreSWIGGYFOOD DELIVERYVOICE OF HUNGERINDIA
Bronze LionTBWA\SHANGHAIADIDAS CHINAADIDAS ATHLETICS Z.N.E.ADIDAS Z.N.E.CHINA
Bronze LionNORD DDB, StockholmBJÖRN BORGMARRIAGE UNBLOCKEDMARRIAGE UNBLOCKEDSWEDEN
Bronze LionCOSSETTE, Toronto / SICKKIDS FOUNDATION, TorontoSICKKIDS FOUNDATIONSICKKIDS HOSPITALSICKKIDS VS: CREWSCANADA
Bronze LionMcCANN BUCHARESTALBALACTALBALACTTEC?E?TI VLOGSROMANIA
Bronze LionTBWA\PARISDAGOMA3D PRINTINGHARMLESS GUNSFRANCE
Bronze LionGREY ARGENTINA, Buenos AiresFLYBONDIFLYBONDIFLY WITH USARGENTINA
Bronze LionVMLY&R, Kansas CityWENDY'SWENDY'S#NATIONALROASTDAYUSA
Bronze LionAFRICA, São PauloROLLING STONEINSTITUTIONALTHE ALGORITHM OF LIFEBRAZIL

Here’s a reminder of the 2019 Social & Influencer Lions shortlist in full:

#CannesLions2019: Social & Influencer shortlist

The Cannes Lions Social & Influencer shortlist has been released...

18 Jun 2019


The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!
Get a daily news update via WhatsApp or sign up to our newsletters.
Comment

Related

News