#CannesLions2019 Entertainment winners include VMLY&R and Net#work BBDO!

Winners of the Cannes Lions' Entertainment track were announced at an award ceremony held at the Palais on Tuesday, 18 June from 7pm.

Endlessly Entertaining

The Entertainment Track celebrates creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.

Entertainment Lions

The Entertainment Lions celebrate creativity that turns content into culture - work which captivated in order to cut-through, communicate a brand message or connected with consumers in a new way.

The Grand Prix in the Entertainment category at #CannesLions goes to… UM Studios for the 5B campaign for @JNJNews! pic.twitter.com/UernzHYj9W

— Cannes Lions (@Cannes_Lions) June 18, 2019

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Celebrating creativity that turns content into culture, 830 entries were submitted with 27 entries picking up a Lion – 1 Grand Prix, 3 Gold, 10 Silver and 13 Bronze Lions were awarded.

Scott Donaton, global chief creative and content officer at Digitas global is the 2019 Entertainment Lions jury president.

Donaton leads a team of more than 400 creatives through a worldwide “connected creative” practice, and his many awards include Cannes Lions and an induction into the Advertising Hall of Achievement.

This year, the Entertainment Lions Grand Prix went to UM Studios New York, with production by HWY 61 Films, Los Angeles and Saville, Los Angeles with media by J3 New York and PR by Rogers & Cowan, Los Angeles for Johnson & Johnson '5B', a feature film showing how powerful nurses are.

Donaton said:

5B is a brave idea and a beautiful story that's brilliantly crafted. It can – and will – stand as a piece of great entertainment as well as an example of bold marketing. We need more stories like this, stories that make people care, that reflect a brand's values and that point the way forward for our industry.

One Bronze Lion goes to VMLY&R South Africa's 'Don't Tell Me What to Do' film for Edgars, with production by Giant Films Cape Town and Tessa Ford Post, as well as media by OMD Johannesburg and PR by both A-List Communications and Salt PR and Communications, which was shortlisted under both 'Fiction Film: Up to 5-minutes' and 'Talent: Digital & Social':

Another Bronze Lion goes to Net#work BBDO South Africa's 'Return to Chapman's Peak for Mercedes-Benz S-Class, with production work by 7Films Cape Town, Audio Militia Johannesburg, Flare BBDO Johannesburg and Upstairs Ludus Johannesburg, as well as media by OMD Johannesburg and PR by ByDesign Communications Johannesburg, which was shortlisted in the 'Non-fiction Film: 5-30 minutes' category:

#CannesLions2019: Entertainment Lions shortlist

17 Jun 2019

Entertainment Lions for Music

The Entertainment Lions for Music celebrate creative collaborations and original content, demonstrating original production, promotion or distribution of music for brands.

Paulette Long OBE, music consultant/board director of Paulette Long, UK is the 2019 Entertainment Lions for Music jury president.

With a career spanning over 34 years, Long currently serves as a board director for The Music Publishers Association and in 2016 received an OBE for her services to the music industry.

Congratulations @DoomsdayEnt… Your music video for @donaldglover's #ThisIsAmerica has just won the second of tonight's Grands Prix in Entertainment Lions for Music at #CannesLions! pic.twitter.com/b3UkwqInKq

— Cannes Lions (@Cannes_Lions) June 18, 2019

This year, two Entertainment Lions for Music Grands Prix were awarded.

The first went to Doomsday Entertainment, LA for Music Content: Excellence in the Childish Gambino music video, This is America, which looked at the representation of black people in America and the prejudices they faced:

The second was awarded to AKQA São Paulo for the Baco Exu Do Blues album, Bluesman, awarded for Community: Fan Engagement/Community Building, aiming to unify audiences in the quest for equality and peace.

The first of TWO Grands Prix in Entertainment Lions for Music goes to @AKQA Sao Paulo for the Baco Exu Do Blues' campaign, #Bluesman! 

Congratulations, this is the first EVER Entertainment Lions for Music Grand Prix for Brazil! pic.twitter.com/qpBrbnWKpB

— Cannes Lions (@Cannes_Lions) June 18, 2019

#CannesLions2019: Entertainment Lions for Music shortlist

17 Jun 2019

Entertainment Lions for Sport

The Entertainment Lions for Sport celebrate creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands. The jury will reward excellence in breakthrough creativity within the sports marketing ecosystem.

Launched this year, this category celebrates creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands. 702 entries were entered with a total of 29 Lions awarded: 1 Grand Prix, 4 Gold, 10 Silver and 14 Bronze Lions.

The first ever Grand Prix has been awarded to Wieden+Kennedy Portland for Nike’s ‘Nike Dream Crazy’, which leverages the power of sport to move the world forward.

This is the second Grand Prix they’ve won at Cannes, having earlier won in the Outdoor Lions Billboards category. The jury, led by Steve Stoute, Founder & CEO, Translation Enterprises noted that many of the work judged centered around diversity and inclusion in sport, and in particular women in sports with a call to action to fight back against gender bias.

Winning a Gold AND Grand Prix in Entertainment Lions for Sport, it's @wiedenkennedy Portland's #DreamCrazy campaign for @nike!!

Congratulations! This is the first EVER Grand Prix for Entertainment Lions for Sport at #CannesLions! pic.twitter.com/iFOubeAh3g

— Cannes Lions (@Cannes_Lions) June 18, 2019

As an advertising entrepreneur, Stoute connects world-famous brands to culture through sports and entertainment with campaigns for the NBA, NFL, Beats by Dre and Nike. He has been recognised as Executive of the Year by AdAge and is a member of the Advertising Hall of Achievement.

This year, the Entertainment for Sport Lions Grand Prix went to Wieden + Kennedy Portland, with production by Park Pictures, Santa Monica and additional work by Publicis Sapient, Seattle; Joint Editorial, Portland; A52, Santa Monica; Company 3, Los Angeles; Walker, Los Angeles; Lime Studios, Santa Monica for Nike's 'Dream Crazy'.

#CannesLions2019: Entertainment Lions for Sport shortlist

17 Jun 2019

View the full tables of winning work below:

2019 Cannes Entertainment Lions winners

2019 Cannes Entertainment Lions for Music winners

2019 Cannes Entertainment Lions for Sport winners

Here’s a reminder of the #CannesLions2019 Entertainment Lions shortlists in full:

#CannesLions2019: Entertainment Lions shortlist

17 Jun 2019

#CannesLions2019: Entertainment Lions for Music shortlist

17 Jun 2019

#CannesLions2019: Entertainment Lions for Sport shortlist

17 Jun 2019

The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!

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