#CannesLions2017: Design shortlist

The Design Lions celebrate visual craftsmanship. Entries need to demonstrate how design has been used to define a brand or communicate its key messages. It's all about work where a unique visual identity leads to consumer recognition or understanding.
There are 278 entries on the shortlist, including the following South African work:
- Ogilvy JHB for Viacom/MTV Africa’s #Letstalkcolour (Social Engagement)
- Native VML for Huffington Post’s Stop the Cycle, with PR by The Digital Media Consultancy (Social Engagement)
- OpenCo for Soweto Gold 76 Marked by Bravery (Special Editions and Promotional Packaging)
- TBWA/Hunt/Lascaris for Goodbye Malaria’s Beautiful Pathogens, with production by TBWA in Africa (Illustration: Packaging)
- M&C Saatchi Abel for Rocketseed SA’s Stamps for Good (Illustration: Digital)
Click here to view the Design Lions shortlist in full.
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.
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