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#CannesLions2016: Entertainment Lions for Music shortlist

The Entertainment Lions for Music shortlist has been released, with 94 entries making it to the final round at Cannes Lions 2016.
There's an entry from a South African agency on the shortlist!

Entertainment Lions for Music shortlist


TitleClientProductEntrant CompanyCountry
A01 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand )
RESTRICTED BLINGT-MOBILET-MOBILE'S NETWORKPUBLICIS SEATTLE USA
COMPTONTHE GRAMMYSTHE 58TH GRAMMY AWARDSTBWA\CHIAT\DAY Los AngelesUSA
SR TORONJO THE CELEBRITY PROJECTPOSTOBONSR TORONJOSANCHO BBDO BogotáCOLOMBIA
A02 (Artist Event Appearance or Performance in partnership with a Brand)
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANITARGETRETAILDEUTSCH LA USA
A03 (Artist Associated Stunt or Activation in Partnership with a Brand)
THE MAGIC OF ECHOAMAZONAMAZON ECHOLEO BURNETT TORONTO CANADA
THE LES PAUL SKILL CHECKGIBSON GUITAREPIPHONE LES PAUL BJÖRN GELOTTE SIGNATURE EDITIONSERVICEPLAN MunichGERMANY
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANITARGETRETAILDEUTSCH LA USA
A04 (Production of Exclusive Artist Content in Partnership with a Brand)
EXPECTINGGENERAL MILLSFIBER ONESAATCHI & SAATCHI New YorkUSA
SUPER BOWL BABIES CHOIRNATIONAL FOOTBALL LEAGUESUPER BOWL 50GREY NEW YORK USA
SAMBRA, 100 YEARS OF SAMBA.BRADESCOSAMBRA, THE MUSICALWMcCANN São PauloBRAZIL
OK GO — UPSIDE DOWN & INSIDE OUTS7 AIRLINESS7 AIRLINESTUTKOVBUDKOV VolgogradRUSSIA
WATCH THE STOVEGENERAL MILLSFOOD -CONSUMER PACKAGED GOODSKETCHUM ChicagoUSA
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANITARGETRETAILDEUTSCH LA USA
A05 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause)
MUSIC VS GUN VIOLENCECHICAGO IDEASEVENTSLEO BURNETT CHICAGO USA
DON'T LOOK AWAYUSHERINTERACTIVE MUSIC VIDEOAKQA São PauloBRAZIL
A VOICE FOR SONGBIRDS #SAVEOURSONGBIRDSROMANIAN ORNITHOLOGICAL SOCIETY AND NATURA 2000ROMANIAN ORNITHOLOGICAL SOCIETY AWARENESS CAMPAIGNJAZZ COMMUNICATION BucharestROMANIA
A06 (Artist Event Appearance or Performance in Partnership with a Cause)
THE MUTE PERFORMANCEBBVARADIO BBVAFAHRENHEIT DDB Lima PERU
A07 (Artist Associated Stunt or Activation in Partnership with a Cause)
RAISING VOICESLOMAS ORAL SCHOOLLOMAS ORAL SCHOOLOGILVY & MATHER ARGENTINA Buenos AiresARGENTINA
A08 (Production of Exclusive Artist Content in Partnership with a Cause)
AN ANTHEM AGAINST CORRUPTIONSAKKER EL DEKKENE (STOP THE SHOP)ANTI-CORRUPTION NGOLEO BURNETT BEIRUT LEBANON
MUSIC VS GUN VIOLENCECHICAGO IDEASEVENTSLEO BURNETT CHICAGO USA
A10 (Music Video - Brand and/or Product Integration)
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANITARGETRETAILDEUTSCH LA USA
COLDPLAY X BEATS BY DREBEATS BY DREPILL+WARNER MUSIC UK LondonUNITED KINGDOM
YOUR FUTURE IS NOT MINEADIDASADIDAS ORIGINALSSQUEAK E CLEAN PRODUCTIONS Los AngelesUSA
A11 (Use of Music in Brand to Brand Collaboration or Partnership )
THE BEST THING TO HAPPEN TO A NEW YORK PHONEBOOTHMILLERCOORSMILLERCOORSSHAZAM New YorkUSA
A12 (Best Music/Brand Partnership)
YOUR FUTURE IS NOT MY FUTUREADIDASMUSIC TRACKJOHANNES LEONARDO New YorkUSA
SUPER BOWL BABIES CHOIRNATIONAL FOOTBALL LEAGUESUPER BOWL 50GREY NEW YORK USA
EPICGRAMB CLASSICAPPDDB BRUSSELS BELGIUM
THE MUTE PERFORMANCEBBVARADIO BBVAFAHRENHEIT DDB Lima PERU
OK GO — UPSIDE DOWN & INSIDE OUTS7 AIRLINESS7 AIRLINESTUTKOVBUDKOV VolgogradRUSSIA
B01 (Use of Social/Digital Platform)
BOB DYLAN: STUDIO A REVISITEDLEGACY RECORDINGS / SONY MUSICBOB DYLAN THE CUTTING EDGE ALBUMHAVAS WORLDWIDE NEW YORK USA
CHILD 4 CHILD - WE ARE ONECHILDHOOD CANCER INTERNATIONALNGOGARBERGS StockholmSWEDEN
"WHAT DO YOU MEAN?" BY JUSTIN BIEBER SINGLE RELEASE CAMPAIGNSB PROJECTS"WHAT DO YOU MEAN?" BY JUSTIN BIEBERSB PROJECTS Los AngelesUSA
B02 (Fan Engagement/Community Building)
BEATS1RUNBEATS BY DRE.POWERBEATS 2 WIRELESS EARPHONESR/GA HUSTLE LondonUSA
#MCCARTNEYHITKISS FMKISS FMALMAPBBDO São PauloBRAZIL
B03 (Use of User Generated Content)
STRAIGHT OUTTABEATS BY DRE.BEATS BY DRE.R/GA HUSTLE Los AngelesUSA
EPICGRAMB CLASSICAPPDDB BRUSSELS BELGIUM
LITTLE BIG SHOWGARNIERPURE 3IN1PUBLICIS RUSSIA MoscowRUSSIA
B04 (Fan Omni Channel Experience )
BEATS1RUNBEATS BY DRE.POWERBEATS 2 WIRELESS EARPHONESR/GA HUSTLE LondonUSA
VIANOR PITSTOP WITH HAMMERFALLVIANORCAR TYRES AND TYRE SERVICESSEK / PART OF GREY HelsinkiFINLAND
C01 (Use of Licenced Music for a Brand or Campaign)
WORLD GALLERY TVAPPLEIPHONE 6STBWA\MEDIA ARTS LAB Los AngelesUSA
JUST ANOTHER DAYSICK KIDSHEALTHJ. WALTER THOMPSON CANADA TorontoCANADA
TAYLOR SWIFT VS. TREADMILLAPPLEAPPLE MUSICBLACK HAND CINEMA Santa MonicaUSA
COMPTONTHE GRAMMYSTHE 58TH GRAMMY AWARDSTBWA\CHIAT\DAY Los AngelesUSA
UNDER ARMOUR PHELPSUNDER ARMOURUNDER ARMOURDROGA5 New YorkUSA
C02 (Use of Original Composition for a Brand or Campaign)
EXPECTINGGENERAL MILLSFIBER ONESAATCHI & SAATCHI New YorkUSA
HOME FOR CHRISTMASEDEKA ZENTRALE & CO. KGEDEKAJUNG von MATT HamburgGERMANY
TROPA FOR LIFEDU TELECOMDULEO BURNETT DUBAI UNITED ARAB EMIRATES
MUSIC VS GUN VIOLENCECHICAGO IDEASEVENTSLEO BURNETT CHICAGO USA
THE FUTURE OF TELEVISIONAPPLEAPPLE TVTBWA\MEDIA ARTS LAB Los AngelesUSA
YOUR FUTURE IS NOT MY FUTUREADIDASMUSIC TRACKJOHANNES LEONARDO New YorkUSA
WATCH THE STOVEGENERAL MILLSFOOD -CONSUMER PACKAGED GOODSKETCHUM ChicagoUSA
JEEP - X AMBASSADORS | RENEGADESX AMBASSADORS, JEEPX AMBASSADORS, JEEPINTERSCOPE RECORDS Santa MonicaUSA
C03 (Use of Remastered Music for a Brand or Campaign)
SOMEDAY AT CHRISTMASAPPLEAPPLETBWA\MEDIA ARTS LAB Los AngelesUSA
SUPER BOWL BABIES CHOIRNATIONAL FOOTBALL LEAGUESUPER BOWL 50GREY NEW YORK USA
RAISING VOICESLOMAS ORAL SCHOOLLOMAS ORAL SCHOOLOGILVY & MATHER ARGENTINA Buenos AiresARGENTINA
BREATHLESS CHOIRPHILIPSSIMPLYGO MINIOGILVY & MATHER LONDON UNITED KINGDOM
GIVE EXTRA, GET EXTRAWRIGLEY, A SUBSIDIARY OF MARSORPORATEDEXTRA GUMENERGY BBDO ChicagoUSA
FILM "NEVER WALK ALONE"DANISHCHURCHAIDDCA MINE ACTIONGREY GROUP SingaporeSINGAPORE
D01 (Use of Music Streaming Platform)
PLAY THE BRIDGE2DEGREES2DEGREES MOBILESPECIAL GROUP AucklandNEW ZEALAND
D02 (Use of Music Technology and/or Innovation )
PLAY THE PINGPONGTV-TOKYOTABLE TENNISDENTSU INC TokyoJAPAN
KFC SOUNDBITEKFCSOUNDBITEOGILVY & MATHER JOHANNESBURG SOUTH AFRICA
THE MAGIC OF ECHOAMAZONAMAZON ECHOLEO BURNETT TORONTO CANADA
MCTRAXMcDONALD'SPLACEMETTBWA\NEBOKO AmsterdamTHE NETHERLANDS
THE LES PAUL SKILL CHECKGIBSON GUITAREPIPHONE LES PAUL BJÖRN GELOTTE SIGNATURE EDITIONSERVICEPLAN MunichGERMANY
D04 (Use of Music App/Device)
PLAY THE BRIDGE2DEGREES2DEGREES MOBILESPECIAL GROUP AucklandNEW ZEALAND
SAFE & SOUND MUSIC PLAYERLMG INSURANCE PUBLIC COMPANYROAD SAFETY AWARENESS CAMPAIGNBBDO BANGKOK THAILAND
EPICGRAMB CLASSICAPPDDB BRUSSELS BELGIUM
THE CANON GIG APPCANONCANON CAMERASUNCLE GREY CopenhagenDENMARK
LITTLE BIG SHOWGARNIERPURE 3IN1PUBLICIS RUSSIA MoscowRUSSIA
E01 (Excellence in Music Video)
VOODOO IN MY BLOODVIGIN RECORDSMASSIVE ATTACK FT. YOUNG FATHERSRATTLING STICK LondonUNITED KINGDOM
FORMATIONBEYONCÉFORMATIONPRETTYBIRD Culver CityUSA
WHERE ARE Ü NOWSKRILLEX AND DIPLO FEAT. JUSTIN BIEBERMUSIC VIDEOPRETTYBIRD Culver CityUSA
FREEDOMPHARRELLMUSIC VIDEOPRETTYBIRD Culver CityUSA
HOTLINE BLINGDRAKEDRAKECREATIVE SOUL TorontoCANADA
LUMINOUS FREEDOM - NEW BUILDSUNDAY BEST RECORDINGSNEW BUILDNEXUS PRODUCTIONS LondonUNITED KINGDOM
OK GO — UPSIDE DOWN & INSIDE OUTS7 AIRLINESS7 AIRLINESTUTKOVBUDKOV VolgogradRUSSIA
"FADED"ALAN WALKERALAN WALKER'S MUSIC VIDEO "FADED"SONY MUSIC SWEDEN StockholmSWEDEN
SPEECH OF FOXESHARDLY ART RECORDSGEM CLUBINBOUND BostonUSA
DAVID BOWIE "BLACKSTAR"COLUMBIA RECORDSBLACKSTARGISLA & RENCK LondonUNITED KINGDOM
HELLOXL RECORDINGSMUSICBELIEVE MEDIA Los AngelesUSA
RUNNIN'VIRGIN MUSICNAUGHTY BOY FEATURING BEYONCEFOREVER PICTURES LondonUNITED KINGDOM
CHEMICAL BROTHERS 'WIDE OPEN'VIRGIN RECORDSCHEMICAL BROTHERSTHE MILL LondonUNITED KINGDOM
E02 (Excellence in Interactive Music Video)
MADE BY PROFESSIONALSPAGESJAUNESPAGESJAUNESSID LEE ParisFRANCE
MUSIC VS GUN VIOLENCECHICAGO IDEASEVENTSLEO BURNETT CHICAGO USA
DON'T LOOK AWAYUSHERINTERACTIVE MUSIC VIDEOAKQA São PauloBRAZIL
MULTI SCREEN MUSIC VIDEODORITOSDORITOSGOODBY SILVERSTEIN & PARTNERS San FranciscoUSA
PLAY WITH POPCLINIQUECLINIQUEWIEDEN+KENNEDY New YorkUSA
E04 (Excellence in Promotional Video Content )
COMPTONTHE GRAMMYSTHE 58TH GRAMMY AWARDSTBWA\CHIAT\DAY Los AngelesUSA
THE ODYSSEYFLORENCE & THE MACHINEHOW BIG, HOW BLUE, HOW BEAUTIFULPARK PICTURES New YorkUSA
THE GRAMMY'STHE GRAMMY'SPROMOTIONAL COMMERCIALBREWSTER PARSONS Los AngelesUSA
E05 (Excellence in Music Content Production and Distribution Strategy)
ALAN WALKER - "FADED"ALAN WALKER"FADED"SONY MUSIC SWEDEN StockholmSWEDEN
"WHAT DO YOU MEAN?" BY JUSTIN BIEBER SINGLE RELEASE CAMPAIGNSB PROJECTS"WHAT DO YOU MEAN?" BY JUSTIN BIEBERSB PROJECTS Los AngelesUSA
F01 (Music Live Experience )
PLAY THE BRIDGE2DEGREES2DEGREES MOBILESPECIAL GROUP AucklandNEW ZEALAND
F02 (Music Festival/Live Event Activation)
THE BARMER GEK "MOSHPITAL"BARMER GEKHEALTH INSURANCEPUBLICIS PIXELPARK HamburgGERMANY


The Festival of Creativity runs from 18-25 June 2016. Visit www.canneslions.com/ for more information.



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