UK, Dominican Republic and Turkey comes out top of the Young Lions Marketers' competition
The competition asked the 18 international teams to create an online campaign to fit the brief given by WaterAid, an international charity that transforms lives by improving access to safe water, hygiene and sanitation.
The winning team was honoured and awarded during the Film, Film Craft, Branded Content & Entertainment and Titanium & Integrated Awards Ceremony on Saturday, 27 June. Gold, Silver and Bronze medals were presented to the winners. Gold winners also receive two passes to next year's Festival, as well as accommodation for the week, but the real value of winning one of the competitions is the exposure it gives to young talent.
Gold Medal: UNITED KINGDOM
Grace Sobey, Global Media Manager Foods, Unilever
Charlie Clinton, Assistant Digital Brand Manager, Dove, Unilever
Silver Medal: DOMINICAN REPUBLIC
Letizia Cantarella, Brand Manager, Banco BHD LEÓN
Paola Ramos, Brand Manager, Banco BHD LEÓN
Bronze Medal: TURKEY
Nilay Gözegir, Brand building manager, Unilever
Gizem Erbas, Senior Assistant Brand Building Manager, Unilever
The jury consisted of Joanna Peña-Bickley, Global Chief Creative Officer, iX Studios IBM Interactive; Mailine Swildens, Head of The Zoo, Google Creative and Creative Technology Team, SEEMEA at Google; and Barri Rafferty, CEO of Ketchum North America.
The Young Lions Competitions are supported by Ketchum, Adobe, Eyeka, Getty Images, GoPro, ICCO, Ogilvy & Mather, Virool, Wacom and We Transfer.
For more:
- Cannes Lions special section and search
- More info: Google News, Cannes Lions Twitter
- Official site: http://www.canneslions.com, Facebook, Twitter, Instagram
