GMR Transit Media in association with Metro Media have acquired the advertising rights on and inside 500 single and double-decker Volvo and Mercedes Metrobuses in Gauteng.
Jason Druian, CEO of Altmedia (holding company of GMR Transit Media among other alternative media companies) says: "The Metrobuses offer an upmarket, quality media space and consumer. With state-of-the-art satellite tracking devices built in, we are able to identify where the message is and virtually, who is receiving it. The fleet offers exceptional reach and frequency in and around metropolitan Johannesburg servicing 90 zones, 7 days a week. As we continue to explore quality alternative media channels we simply couldn't ignore this opportunity."
