Commissioned to develop a campaign promoting their Sunlight Dishwashing Liquid to consumers nationally, Initiative Note Bene assigned ComutaNet to place the communication inside 750 taxis and brand the exteriors of 210 Mega taxis.
Running for a year, the campaign will generate over two million opportunities to be seen by taxi commuters every month and with 78% of these commuters being personally responsible for household purchases this campaign is set to bring the sales in for Unilever.
Research from Integrated Marketing Information indicates that 67% of urban taxi commuters are regular users of dishwashing liquid making them an ideal target market for the Sunlight Dishwashing Liquid brand message.
