New Comutanet media for Love Life
Looking for a different ways to reach the massive commuter market, Love Life has embraced ComutaNet’s new innovative media option by branding ComutaNet permanent kiosks at taxi ranks.
Love Life has opted for ComutaNet kiosks at South Africa’s busiest taxi ranks and is using the media space to communicate the latest Love Life messages.
This branding initiative has been extended to the 10 Rank TV sites by communicating Love Life’s message on the casing surrounding all Rank TV screens.
In a strategic partnership with Daily Sun, ComutaNet has installed ‘News Walls’ at 20 of South Africa’s busiest taxi ranks. These metal billboard style ‘News Walls’ have been erected at the correct height for commuters to read the news pages of Daily Sun. These pages are changed by ComutaNet staff on a daily basis.
Daily Sun, which targets the mid LSMs, is sold nationally at a price of R1.00. The ‘News Wall’ campaign with ComutaNet is intended to act as a teaser to entice commuters to buy their own copy of Daily Sun.
