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Digital New business South Africa

365 to do soccer SMS's in Arabic for Atlas Telecom Mobile

Are you living in Saudi Arabia and want England Premiership Football scores and news SMS'ed to you in Arabic? If the answer is yes or no for that matter, would you be surprised to hear that this content is generated out of South Africa. Well that is exactly the type of flexible sports content service that leading Cape Town based Sports Publishing Company, 365 is offering to one of its newest global clients, Atlas Telecom Mobile.

Atlas Telecom Mobile is a Canadian Telecom company that offers a large range of mobile solutions to their clients around the world. When they required such unique content, they contacted 365 and the content has been rolled out to Atlas Telecom Mobile's subscribers base around the globe. The deal involves 365's full suite of sports SMS content (from English premiership football to rugby, cricket, golf and special tournaments) being syndicated in both English and Arabic. This builds on 365's unique ability to offer their content to clients in multiple languages including English, French and Arabic. Key to this is 365's ability to syndicate content internationally with the relevant feed types for different types of sports content.

Commenting on the deal, General Manager of 365, John Dobson: "365 prides itself on providing our content syndication clients with world class content and a flexibility that is next to none. 365 is positioned to provide content for various other sports and interests on spec. We have a broad network of freelancers working for us on special projects where clients have specific content requirements, which do not always fall within the traditional realm of sports."

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