FCB Johannesburg has been awarded the task of communicating the re-launch of Adcock Ingram brand, Mousson, adding close to R3-million to its billings and cementing the agency’s 25-year relationship with Adcock Ingram. Mousson’s packaging was recently revamped and FCB Johannesburg will be required to develop campaigns that reposition the brand as a beauty lotion in a highly creative and competitive sector.
