ClassicFM has appointed FCB Johannesburg, the largest full-service agency within the FCB South Africa marketing communication solutions group, as its marketing partner. The agency’s first responsibility will be to integrate with sister company FCB Impact 361° to produce a multimedia presentation to be shown to members of the marketing and advertising fraternity at a series of road shows to be held in all majors nationwide. Many commentators were dubious regarding the success of a commercial classic music format station in South Africa but ClassicFM has proved to be a great success. ClassicFM intends cementing its popularity through a concentrated marketing effort in the months to come.
