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Advertising New business South Africa

Focus Online Travel signs another European inbound marketing account

Cape Town-based marketing agency Focus Online Travel was selected to develop Milan-based tour planning agency Luxo Italia's digital marketing strategy and oversee its implementation.

Focus Online has been tasked with developing the brand's analytics and insights capabilities, while also managing its paid, organic and social campaigns to drive more direct bookings via their site. Conversion optimisation on mobile devices will be a key focus area.

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