Total Media - A key ingredient for Cape Thai Holdings

Cape Thai Restaurant Holdings, the parent company to leading national bistro chains Simply Asia, Wang Thai and Chai Yo, has selected Total Media, following an extensive pitch process, as its preferred public relations partner.

Total Media is tasked with spicing up the marketing campaign by creating awareness, driving traffic and increase brand equity for all three brands.

Cape Thai Holdings joins the consultancy's specialist consumer, lifestyle and fashion division with clients including Cape Town Fashion Week, Dubai Couture Week, Galaxy & Co Jewellers, ghd hair, Port by Craig Port, Gavin Rajah and Markham amongst several others.

Established in the mid eighties by Mr Chaiphorn Lekcharoensuk, Cape Thai Restaurant Holdings today has a permanent staff complement of 200.