Bowman Ingredients SA has appointed integrated advertising agency 60 layers of cake as creative partner to revitalise the Maize-in-a-Minute brand.
60 layers of cake has been tasked to reposition the brand in the complex and highly competitive maize category and prime the brand for strong future growth. Along with repositioning the brand, one of the first tasks to be undertaken by 60 layers of cake will be to redesign the current Maize-in-a-Minute packaging.
