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How to double your audience in a year: 4 secrets by Briefly News

According to IO Technologies, Briefly News had over 123 million total pageviews in 2020, more than doubling the 60.7 million pageviews in 2019 despite pandemia and partial market crises...

Issued by Briefly News 2 days ago

#PulpNonFiction: What gets measured, gets managed

Being technically "on time" means nothing if the work delivered fails to delight your customer. Sometimes it's better to just hand over the free pizza...

By Bronwyn Williams 2 days ago

#MarketingMasterminds: Blue Robot | Facebook Marketing Partner | Kyle Oosthuizen

This month's Marketing Mastermind is Blue Robot, a company that delivers social messaging and interactive brand experiences for brands across the globe. Kyle Oosthuizen, COO, discusses what being a Facebook Marketing Partner means, and the benefits it carries for the business and its clients...

Issued by Facebook 26 Feb 2021

Clockwork expands to the UK

Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...

25 Feb 2021

Google launches second Google News Initiative Innovation Challenge in Africa, Middle East, Turkey

Google announced the second Google News Initiative Innovation Challenge in Africa, the Middle East and Turkey with an open call for projects that increase reader engagement and explore new business models for media...

23 Feb 2021

#PulpNonFiction: "How many men soever you slay, you will never kill your successor" ~ Senca

This week's book choice, Invisible Cities by Italo Calvino is an adult fairy tale of sorts detailing the fantastical adventures of Marco Polo through a series of strange, sinister and surrealistic cities...

By Bronwyn Williams 22 Feb 2021

#BehindtheBrandManager launches on Bizcommunity

Being acknowledged and appreciated is everything and this April it's the turn of brand managers on Biz...

Issued by Bizcommunity.com 22 Feb 2021

Adcheck: 50 and flourishing

Advertising monitoring and insights business, Adcheck, celebrates its 50th birthday this year...

Issued by AdCheck 18 Feb 2021

Major League Rugby selects PT SportSuite to establish league-wide digital content ecosystem

PT SportSuite and Major League Rugby (MLR) have announced a multi-platform deal that will transform the league's digital media capabilities...

Issued by Publisher’s Toolbox 17 Feb 2021

#PulpNonFiction: The amorality of morality marketing

This week Bronwyn Williams has been reading Joan Didion's Slouching Towards Bethlehem, which illuminates the un-separation of church (morality), business and the state. "By conflating of virtue with value, brands and businesses place themselves in a no-win situation..."

By Bronwyn Williams 15 Feb 2021

#SONA2021: A brief social media analysis

Meltwater tracked social media mentions surrounding this year's State of the Nation address to see some of the online reactions to the key focus areas addressed...

Issued by Meltwater 15 Feb 2021

Adclick website launch 2021

Adclick Africa, one of South Africa's leading performance marketing agencies launches its new website in 2021...

Issued by 356 Oak Holdings 12 Feb 2021

Getting the best out of your marketing agency contracts

Agency-advertiser agreements may at first sight seem one of the least interesting parts of marketing. But in the ever-complex media and marketing industry, it is essential to understand the complexities of fees, ad-fraud and rebates...

By Stewart Morrison 11 Feb 2021

#PulpNonFiction: Leaders lead, like Yoda, Gandalf... and George

Reading The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics by Daniel James Brown, Bronwyn Williams draws parallels between boating and business, between the 1930s and our own timeline...

By Bronwyn Williams 8 Feb 2021

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