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    #BestofBiz 2019: Marketing & Media Africa

    We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

    17 Dec 2019

    #BestofBiz 2019: Marketing & Media

    We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

    17 Dec 2019

    5 steps to becoming a smarter target marketer

    Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

    By Leigh Andrews 8 Nov 2019

    #CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

    The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Claudi Potter...

    By Leigh Andrews 13 Jun 2019

    How to win in the African digital space

    The top four digital areas you can really win at in the African digital space in 2019...

    By Seanice Kacungira 12 Feb 2019

    Microsoft CMO on the transformation of digital marketing

    Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

    By Jessica Tennant 5 Feb 2019

    Implement GDPR or organisations risk losing business

    For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

    21 Jun 2018

    GDPR: ground zero for a more trusted, secure internet

    Most of us have been bombarded recently by a barrage of emails from companies begging us to "stay in touch" or "opt in" or informing us of a "policy update". On May 25, an historic date for the internet, the EU's General Data Protection Regulation (GDPR) came into force...

    By Bill Buchanan 28 May 2018

    How African businesses can comply with new EU data laws

    The six steps that African businesses can take to comply with new European Union data privacy laws...

    By Pieter Bensch 9 May 2018

    Why and how to add ephemeral content to your marketing strategy

    Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

    By Leigh Andrews 12 Apr 2018

    Why it's time to reevaluate your customer communication, starting with email

    Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

    By Wynand Smit 13 Feb 2018

    Three African markets worst affected by spam calls

    Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries...

    2 Aug 2017

    The state of the nation: Advertising in Africa

    Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

    By Staff Reporter 21 Sep 2013

    Y&R: I have an agency...

    Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

    By Danette Breitenbach 5 Sep 2013

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