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#AfricaLeads: Africa poised for substantial growth

Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...

By Louise Marsland 10 Jul 2019

Two days left to enter African Digital Media Awards 2019

African Digital Media Awards 2019: Call for entries...

10 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising is set to exceed half of global adspend by 2021, although, as the internet ad market matures, growth is projected to slow from 17% to 9% a year...

8 Jul 2019

Creating community on Facebook Groups

When creating a Facebook group, the goal is to create a group that hosts an enthusiastic and engaged community, whether this is around your business or a common interest. Here, Colleen Barrella from Barrk Marketing shares a few insights to do just that...

By Colleen Barrella 5 Jul 2019

Instagram, the new marketing hub for business growth

This is the time that businesses need to capitalise on brand expansion and business growth - and social media platforms - when used correctly - can assist. Refilwe Monyai, account manager at Orange Ink gives tips and tricks on how to get Instagram right...

By Refilwe Monyai 4 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...

2 Jul 2019

The power of social media and influence in today's 4th Industrial Revolution

With the advent of the Fourth Industrial Revolution, marketing communication tools and practices need to be re-examined to aggressively create power and influence of products, services, and brands through social media and digital marketing...

By Nokwanda Ndashe 1 Jul 2019

Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

By Minnie-lee Tagwirei 1 Jul 2019

Facebook's Libra has staggering potential - state control of money could end

The UN recognises 180 currencies worldwide as legal tender, all of them issued by nation states. It does not recognise cryptocurrencies like Bitcoin in this way, even if communities of enthusiasts have been treating them as a means of exchange for over a decade now...

By Gavin Brown 27 Jun 2019

How Twitter has been used in Cameroon's Anglophone crisis

The Conversation Africa examined how various groups - including the government, Anglophone activists, media organisations and citizens - used social media to report on growing unrest in Cameroon...

By Julius T. Nganji and Lynn Cockburn 18 Jun 2019

Five skills to help you connect with your social media audience

With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance...

By Zubeida Goolam 13 Jun 2019

Africa's changemakers are blazing a trail for the rest of the world

Africa's economy is on the rise, freedom and prosperity are continuing to rise, and the continent is home to a youthful and dynamic population...

By Nunu Ntshingila 10 Jun 2019

How social media has become a breeding ground for counterfeit sales

As much as people love social media, there is a dark side to it too - one involving counterfeit goods and billions of Rands of lost revenue for companies and governments the world over...

7 Jun 2019

#FairnessFirst: A picture tells a thousand words, but should it?

People are never just a means to your journalistic end, especially when it comes to children. Their stories are our work, and when you work to add their authentic voices, it automatically changes the angle of the story for the better. But what about images of children in news articles? Media Monitoring Africa and the UCT Children's Institute media workshop on 22 May at the Doubletree Hilton...

By Leigh Andrews 3 Jun 2019

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