Junior Digital Marketer

Remuneration:	market-related
Location:	Potchefstroom
Education level:	Degree
Job level:	Junior/Mid
Type:	Permanent
Company:	North West University

Purpose of the position:

The purpose of this position is for the junior digital marketer to utilise expertise to create and engage on various digital media platforms in collaboration with the manager and senior manager and in line with the NWU brand attributes. The junior digital marketer works in conjunction with the other subsections of the department. The candidate must be knowledgeable regarding social media platforms, best practices, monitoring, and content management and give sound advice. The fullest understanding of the various social media platforms is essential to execute projects of all sizes and complete them with resourcefulness and dedication.

Key responsibilities:

Digital media - content creation, design and publishing:

• Responsible for the execution of digital campaigns
• Responsible for the digital media platforms in terms of marketing, corporate, and stakeholder communication
• Ensure that the university's brand strategy is applied to all digital platforms
• Help to identify brand ambassadors on the different campuses and support the campaigns that result from this
• Support senior digital marketers in digital advertising campaigns
• Stay up to date with the latest trends and layouts on different media
• Sound knowledge of software and relevant content management systems

Monitoring and engagement:

• Monitor official NWU social media platforms daily
• Monitor the NWU brand on various social media platforms with monitoring tools
• Engage with audiences over various spectrums of social media platforms according to the voice and tone of the NWU and the brand attributes
• Alert in a timely fashion the relevant stakeholders of potential brand damage and crisis situations

Ad hoc:

• Perform ad hoc tasks as assigned by the supervisor

Minimum requirements:

• A bachelor’s degree (NQF level seven) in marketing or communication
• A minimum of three years’ experience in the field of digital media marketing and communication which includes digital media content creation, publishing, design, and monitoring

Recommendations / added advantages:

• Photography and videography knowledge
• A minimum of three years’ experience in the field of digital media advertising – compiling and execution
• Proven knowledge of content management systems as well as a thorough knowledge of trends in the digital media environment

Key functional/ technical competencies:

• Advanced: Knowledge and thirst to investigate, innovate, and develop trends and creativity with an emphasis on digital media platforms. Understanding marketing principles, market segmentation, targeting, and positioning
• Proficient: Knowledge of principles for providing customer and personal services, managing relationships with customers through various channels
• Knowledge of a tertiary environment
• Language ability to function within the multilingual policy of the university and its different target audiences
• Advanced: High level of competency in terms of computer literacy
• Advanced: High level of photography, videography – capturing and editing aimed at creating and curating content across various platforms
• Advanced: Marketing automation software, web analytics tools, content management systems, SEO tools, graphic design tools, social media management tools, CRM systems, and A/B testing tools
• Advanced: Managing and optimising online ad campaigns across platforms
• Advanced: Leveraging social media platforms effectively for marketing purposes and analysing data to measure the effectiveness of marketing campaigns and make data-driven decisions
• Driver’s licence and willingness to travel

Behavioural competencies:

• Proficient: Artistic talent – good sense for technical and visionary (visual) language, typography, and style as well as a good visual literacy and a developing frame of reference for multimedia and digital design
• Creativity - In-depth digital campaign and content capabilities and the ability to think creatively and deliver clever concepts, seeing the idea through the creative process to final sign off
• Prioritise - The ability to prioritise and keep a cool head to meet deadlines under pressure
• Customer service - Ability to effectively liaise and communicate with the various stakeholders at various levels and from diverse backgrounds
• Accuracy and attention to detail - to deliver accurate products conforming to applicable quality standards
• Time management - The ability to work responsibly and single-mindedly and apply good time management
• The ability to give knowledgeable advice with regards to digital media campaigns, content, best practice and integration with different marketing campaigns (including printed as well as digital material) to strengthen the NWU brand attributes and message

Remuneration: The annual total remuneration package will be commensurate with the level of appointment as advertised and in line with the NWU policy guidelines.

Enquiries regarding job content may be directed to: Ms Sinki Mlambo, email: sinki.mlambo@nwu.ac.za

Enquiries regarding recruitment process may be directed to: Mr Zenyo Seboko, tel: 018 299 4951

Closing date: 28 June 2024

Planned commencement of duties: As soon as possible

Kindly take note: Applications must be submitted online through the official NWU vacancy website. Incomplete applications and those submitted through any other platform will not be considered.

The university subscribes to and applies the principles of the Employment Equity (EE) Act and is committed to transformation. Preference will be given to candidates from the designated groups, in accordance with the principles of the EE Act and the NWU Employment Equity Plan.

The university reserves the right not to make an appointment. Communication will be limited to shortlisted candidates only. If you are not contacted within two months from the closing date of this advertisement, please accept that your application was unsuccessful.

Posted on 21 Jun 15:59, Closing date 28 Jun