Digital Campaign Specialist

Remuneration:	cost-to-company
Location:	Johannesburg, Sandown, Sandton
Own transport required:	Yes
Travel requirement:	Occasional
Type:	Permanent
Reference:	#Dig Campaign Spec
Company:	Primedia Recruiter

Key purpose of the role

The role requires an analytical approach that seeks to increase our performance across our digital properties: paid social media and our brand properties through a critical evaluation of past performance, informing the future strategy and approach for digitally led campaigns and promotions. The role will work closely with both the digital creative teams and the digital product team. To be accountable for the planning, running, and evaluating of digital media campaigns for both our internal and client campaigns, as well as the evaluation of the performance of our brand properties

Key outputs/ accountability

Manage and optimisation of campaigns

• Oversee Digital Media Campaigns in Digital Ad ops and campaign setup.
• Ensure campaigns are loaded and delivered at optimal levels.
• Ensure all platforms are tagged, ad units tagged with tracking all in place within the PMB GAM.
• Monthly billing of digital services to be kept up to date within Aquira and recons in place.

Provide analytics and feedback

• Provide post campaign reports – Power BI and Data Studio Required
• Provide monthly performance reports
• Work with analytics to identify trends and provide insights on creative executions
• Work with analytics to identify trends and provide insights for client campaigns
• Provide guidance around realistic performance KPI targets for campaigns and clients
• Provide feedback and insights to the digital teams in order to inform future strategic objectives
• Forecasting on inventory and revenue

Monitor online trends

• Continually monitor the trends online and adapt the necessary tools to suit those trends and ensure the best results and maximum exposure.
• Where appropriate, maintain and build relationships with 3rd party vendors
• Keep relationships strong with Google to ensure we receive latest offerings and/or assistance.

Ratecard setting

• Guidance and assistance in Ratecard monitoring and setting.

Campaign strategy/proposal development:

• Ability to interpret the brief and develop a strategically relevant proposal.
• Regular feedback sessions with sales to inform them on offerings and proposals in the system.

Educational qualifications

• Matric
• Degree or Diploma in Marketing/Communications/Similar or relevant work experience
• Computer Literacy e.g. Windows, Microsoft Word, Microsoft Excel, Microsoft PowerPoint

Required knowledge and experience

• Experience in running Client Campaigns in a radio broadcasting environment is to your advantage.
• Experience in Facebook Ads Manager, Facebook Business Manager, Creator Studio (Instagram campaigns are included in FB Ads Manager)
• Experience in Twitter and LinkedIn ad platforms
• Knowledge of Google Analytics
• Knowledge of Google Ad Manager
• Experience in building niche audiences through interest/ demographic targeting
• Experience in building Custom and Lookalike audiences (Retargeting audiences)
• Experience with Programmatic Advertising, including drawing up Insertion Orders (speaking to Display, Streaming, Podcast, HPTO’s, etc.)
• Experience with tracking and tagging (UTM link building, retargeting Pixels/code, etc.)
• Power BI training and Data Studio

Required skills
Organisation:

• Strong organisational and project management skills
• Ability to priorities and manage workflow
• Ability to mobilise resources fast and achieve small wins whilst working towards bigger projects

Communication:

• Ability to effectively communicate information and ideas in written and verbal format
• Develop long-term relationships that benefit the business
• Ability to give and take open and constructive feedback
• Ability to impart knowledge to business partners and team members
• Ability to prepare documentation, and reports
• Listen and understand partner objectives
• Clear, focused and understandable in all communication
• Team player, with the confidence to take the lead and guide departments when necessary

Self-Effectiveness:

• Deadline driven
• Measure progress and achievements against set objectives
• Resourceful in planning, organising and prioritizing work
• Relate to all people at all levels and from diverse cultures
• Good planning, analytical and decision-making skills
• Good team player – integrates and shares knowledge and skills
• Passionate about the role, digital media and user intelligence

Training:

• Applying existing knowledge and passing on the knowledge to new and/or existing team members. Upskill the sales team to the point of them being fully comfortable with our commercial offerings, reporting and ad units.

Required technical skills

• In depth knowledge and understanding of various digital innovations and platforms and how they can be used to raise awareness of the various brands
• Ability to adapt to new tools quickly
• Understand what innovations are appropriate for Primedia Broadcasting and our clients
• Ability to ‘interpret’ business deliverables into functional requirements to guide creative

Attributes

• Team player
• Attentive to detail and accuracy
• Highly professional
• Punctual and deadline driven
• Quick learner
• Performance driven
• Resilient and composed under pressure
• Disciplined to meet and exceed delivery on deadlines

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with short listed candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Send your detailed CV to broadcastingcareers@primedia.co.za with the Subject Line “Digital Campaign Specialist”. The closing date for applications is 25 June 2024.

Posted on 20 Jun 16:22, Closing date 28 Jun