Marketing Manager

• Advertising Develop and present an advertising strategy, measure ROI, and adjust for optimization.
• Branch marketing Maintain brand consistency through signage, manage supplier relationships, implement promotional strategies, and provide marketing tools for branches.
• Customer relationship management (CRM) Implement a CRM strategy to engage customers and improve sales, analyze client data, and manage client communications effectively.
• Corporate social investment (CSI) Develop and implement a strategy to maximize brand visibility and association.
• Marketing executive/manager Report the return on marketing spend quarterly.
• Public relations and reputation management Implement a PR strategy, monitor media mentions, and manage negative publicity promptly.
• Internal marketing Create platforms and content to educate staff, and manage the staff uniform policy for brand exposure.
• Customer care call centre management Oversee the call centre team, ensure SLA compliance, report customer care data, propose new platforms, and improve service levels.
• Digital marketing Implement a digital marketing strategy, optimize SEO and loan applications, develop social media content, and present new technologies for approval.

• Advanced computer literacy
• Excellent verbal and communication skills
• Strategic and critical thinking.
• Social media, internal communication, website, and public relations, advertising, promotional content
• Leadership, planning and organising skills
• Judgement and decision-making
• Customer service orientated
• Sense of urgency
• Proactivity
• Persuasiveness
• Professional demeanour
• Stress handling and resilience
• Team player
• Interpersonal skills
• Marketing across a full spectrum
• Expert grasp of the English language
• Expertise knowledge of all digital channels
• Expertise in media and advertising
• Ability to manage large budgets

• Advertising
• Marketing
• CRM
• Public relations