Senior Creative Designer

Job Title: Senior Creative Designer

Location:65 Wale Street, Cape Town, 8001

This role is fully in-office, Monday to Friday, 9am-5pm.

About GoodBasics:

We believe cleaning deserves a revolution. At GoodBasics, we're on a mission to challenge how people think about everyday cleaning – making it more conscious, more innovative, and yes, even cool. We're a proudly South African brand with global ambitions, powered by groundbreaking probiotic technology and an unwavering commitment to sustainability. As we prepare for our strategic launch in 2025, we're looking for a creative visionary who sees the opportunity to reshape an industry that's been stuck in the past for too long.

This isn't just about beautiful design – it's about being part of a team that's building something meaningful. We're small, agile, and ambitious, with the backing and expertise that comes from being part of a family of successful brands (including Sneaker LAB). More importantly, we're at that exciting stage where the right creative talent can make a real impact on our trajectory.

Role overview:

As our senior creative designer, you'll be the creative force behind GoodBasics' visual identity and brand expression. This is a unique opportunity to shape a brand at a pivotal moment, working within a small, agile team where your voice and vision will directly influence our trajectory. You'll have the creative freedom to conceptualise and execute everything from our digital presence refresh to launch campaigns while helping establish GoodBasics as a leader in the sustainable cleaning space.

Key responsibilities:

• Lead the creative direction and execution for GoodBasics' 2025 strategic launch
• Design and maintain our brand identity across all touchpoints:
• Digital presence (website, social media, email)
• Retail and POS materials
• Packaging systems
• Marketing collateral
• Partnership program materials
• Conceptualise and create engaging social media content, including static posts, stories, and motion content
• Art direct photoshoots and content creation sessions
• Develop campaign concepts that translate across channels
• Maintain brand consistency while pushing creative boundaries
• Collaborate with external partners (photographers, producers, printers) to execute creative work

Required skills and experience:

• Five-plus years of graphic design experience with a strong portfolio
• Proven experience in brand identity, packaging, and digital design
• Strong eye for art direction and creative conceptualisation
• Excellence in typography and layout design
• Proficiency in Adobe Creative Suite
• Experience creating engaging social media content
• Understanding of print production and digital design requirements
• Motion design skills are a plus

Technical proficiencies:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Digital design tools (Figma or similar)
• Social media content creation tools
• Basic motion graphics capabilities
• Understanding of print and packaging requirements

Who you are:

• A creative thinker who can balance innovation with practicality
• Passionate about sustainability and conscious consumerism
• Someone who sees design as a tool for positive change
• A self-starter comfortable working in an entrepreneurial environment
• An effective communicator who can articulate design decisions
• Excited by the challenge of making sustainable cleaning aspirational

What we offer:

• Opportunity to shape a brand at a pivotal growth moment
• Creative autonomy within a collaborative environment
• Working with a passionate team that values your input
• Competitive salary
• Being part of a company that's making a real environmental impact

To apply:

Please send your portfolio, CV, and a brief note telling us why you're excited about shaping GoodBasics' creative future to moc.scisabdoog@sreerac. Show us how your vision aligns with our mission to revolutionise conscious cleaning.

Posted on 17 Jan 17:02, Closing date 18 Mar