Woolworths opens its first standalone beauty store

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The launch of this standalone beauty store marks a strategic move for Woolworths.

“Our new Beauty store reinforces our ambition to be the leading beauty destination in South Africa,” says Julie Maggs, general manager for Beauty at Woolworths.

The new Woolworths Beauty store offers customers a distinctive beauty experience. From a design perspective, shoppers can look forward to modern, tech-inspired elements with the brand's well-known aesthetic that is bound to exceed customers’ expectations.

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Each aspect of the store has been carefully considered to provide a first-class experience, from beauty services to services by Amazi further enrich the store’s curated offerings, and establishing it as a comprehensive beauty destination.

Beyond shopping, the Woolworths Beauty store is designed as a lifestyle destination. Customers are invited to enjoy coffee or bubbly while they shop or indulge in skin and nail services.

The store also boasts a skin analysis machine, providing detailed insights into individual skincare needs and helping customers select the perfect products. Regular beauty services, including makeup, skincare, and fragrance consultations, are on offer.