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![Source: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands](https://biz-file.com/c/2406/741358-120x120.png?2)
Marketing & Media
From Provocative to Evocative: Why an emotional response to advertising is essential for brands
Mongezi Mtati 20 Jun 2024
![Better understanding of the long-term consumer landscape can improve marketing effectiveness](https://biz-file.com/c/2405/736588.jpg)
![#PulpNonFiction: In search of utopia](https://biz-file.com/c/2112/639567-120x120.jpg?1)
![#Loeries2020: Behavioural economics as creativity, but not as we know it...](https://biz-file.com/c/2011/586871-120x120.png?2)
Marketing & Media
#Loeries2020: Behavioural economics as creativity, but not as we know it...
Leigh Andrews 24 Nov 2020
![Cannes launches Lions Live](https://biz-file.com/c/2006/561168-120x120.jpg?2)
![Marketing the future: Unlocking the human element in a digital world](https://biz-file.com/c/1909/516260-120x120.jpg?2)
Marketing & Media
Marketing the future: Unlocking the human element in a digital world
Leigh Andrews 12 Sep 2019
![Image from .](https://biz-file.com/c/1909/514589-120x120.jpg?2)
![Understanding the power of behavioural science in marketing](https://biz-file.com/c/1907/507081.jpg)
Marketing & Media
Understanding the power of behavioural science in marketing
Issued by Red & Yellow 18 Jul 2019
![Photo by .](https://biz-file.com/c/1808/452268-120x120.jpg?2)
![The greatest ad campaign](https://biz-file.com/c/1805/439866-120x120.jpg?2)
![Richard Shotton, author of The Choice Factory.](https://biz-file.com/c/1803/432014-120x120.jpg?2)
Marketing & Media
Get into your consumers' brain with Richard Shotton's The Choice Factory
Leigh Andrews 6 Mar 2018
![A Singapore Sling lifts the haze](https://biz-file.com/c/1610/362815-120x120.jpg?2)
![[DMX 2014] Is that really a responsive mobile newsletter design?](https://biz-file.com/c/1411/243504.jpg)
Marketing & Media
[DMX 2014] Is that really a responsive mobile newsletter design?
Leigh Andrews 2 Dec 2014
![Go Do Good in the spotlight at Nedbank Digital Edge Live 2014](https://biz-file.com/c/1409/227105.jpg)
Marketing & Media
Go Do Good in the spotlight at Nedbank Digital Edge Live 2014
![Distinguishing between transaction value and acquisition utility](https://biz-file.com/c/1409/224139.jpg)
Marketing & Media
Distinguishing between transaction value and acquisition utility
Rory Sutherland 4 Sep 2014
![27 speakers confirmed for Nedbank Digital Edge 2014](https://biz-file.com/c/1409/223400.jpg)
Marketing & Media
27 speakers confirmed for Nedbank Digital Edge 2014
![Consider psychological solutions for traffic offences](https://biz-file.com/c/1407/213519.jpg)
![Diane Charton](https://biz-file.com/b/1308/64987.jpg?3)
Marketing & Media
How behavioural economics is turning traditional marketing inside out
Diane Charton 30 Oct 2013
![Maja Rode](https://biz-file.com/b/1210/122676.jpg?3)
![WIRED announces agenda](https://biz-file.com/c/1109/82621-120x120.jpg)
![Asian Marketing Effectiveness Festival opens this week](https://biz-file.com/c/1105/72269-120x120.jpg?1)
![Cannes Lions: Monday night winners, Tuesday shortlists](https://biz-file.com/c/1006/52065-120x120.jpg)
![Make an ad. Spread the word. Go to Cannes](https://biz-file.com/c/0904/29548-120x120.jpg)
![Trust your instincts](https://biz-file.com/c/0804/15778-120x120.jpg)
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