Damon Stapleton

Damon Stapleton

Regional chief creative officer for DDB in New Zealand and Australia
Location:New Zealand

Profile

Damon is regional chief creative officer for DDB in New Zealand and Australia. Before that, ECD at Saatchi and Saatchi Australia, before that, group ECD of TBWA Hunt Lascaris and global ECD of Standard Bank. He has won over 500 awards internationally, including a D&AD Black Pencil, Cannes Grand Prix, Grand Clios, ADC Black Cube and most effective ad in the world by Warc 100. Damon is now regional chief creative officer for DDB in New Zealand and Australia...
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SOUTH AFRICA

Relax, reality comes later
Relax, reality comes later

Imagine you are four guys in Liverpool in the early 60s. One day you decide you want to be famous...

Damon StapletonBy Damon Stapleton 22 hours ago

SOUTH AFRICA

Creativity. The goal that was too interesting
Creativity. The goal that was too interesting

Some things stay with you don't they? You ever find that? A piece of film, a painting or some words that you think about over and over. Every couple of days it just pops into your head. Ok, maybe it's just me. Anyway, here is one of mine...

Damon StapletonBy Damon Stapleton 25 Nov 2021

SOUTH AFRICA

Creativity. The truth is not enough
Creativity. The truth is not enough

The Oscars used to be about look how good we are at making movies. Now, it's just look at how good we are. I recently read this line in a story in The New York Times...

Damon StapletonBy Damon Stapleton 18 Nov 2021

SOUTH AFRICA

Advertising. Queen's Gambit versus the robots
Advertising. Queen's Gambit versus the robots

Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho...

Damon StapletonBy Damon Stapleton 22 Apr 2021

SOUTH AFRICA

Advertising. A restaurant without a kitchen
Advertising. A restaurant without a kitchen

When I was growing up I never lived in a house. I lived in many hotels because my father was a hotel manager. This gave me a unique perspective on the chaos that is needed to create order and desirability...

Damon StapletonBy Damon Stapleton 15 Apr 2021

SOUTH AFRICA

Creativity. A dangerous ingredient from two old men
Creativity. A dangerous ingredient from two old men

There are a lot of ideas in the world today. It is what fuels the world. We always say how we need ideas. But we don't really value them. In our business, thousands get thrown away every day. Over the last couple of years I have noticed what I call...

Damon StapletonBy Damon Stapleton 8 Apr 2021

SOUTH AFRICA

Creativity. Listen to Motown and the Lion Rock
Creativity. Listen to Motown and the Lion Rock

I have been staring at this rock for three days. It may have hypnotised me. I have become convinced it is trying to tell me something. I have smiled at it. I have photographed it. Once or twice, I have turned quickly trying to catch it unawares. But...

Damon StapletonBy Damon Stapleton 25 Mar 2021

SOUTH AFRICA

Creativity. Let's remember there are never just two choices
Creativity. Let's remember there are never just two choices

Damon Stapleton thinks of entrenched positions and what creativity can do to find options and other answers. How do you break out of only two choices?

Damon StapletonBy Damon Stapleton 2 Dec 2020

SOUTH AFRICA

Advertising. Why do bad ads happen?
Advertising. Why do bad ads happen?

It was a question I should have been able to answer. I have been in the business a while and I have made a few ads. But maybe the simplicity or the clarity of the question blindsided me and left me saying nothing...

Damon StapletonBy Damon Stapleton 25 Nov 2020

SOUTH AFRICA

Creativity. Maybe Kanye isn't crazy
Creativity. Maybe Kanye isn't crazy

If I have learnt anything in this business it is that every couple of years somebody comes along with something that is seen as the new answer...

Damon StapletonBy Damon Stapleton 30 Sep 2020

SOUTH AFRICA

So, what will the truth be like in the future?
So, what will the truth be like in the future?

At the beginning of the week, Kodak, a once giant company was trading at the lowly price of $2.62. By Wednesday it was trading at close to $60...

Damon StapletonBy Damon Stapleton 5 Aug 2020

SOUTH AFRICA

Harry Potter and the Prisoner of Lipstick
Harry Potter and the Prisoner of Lipstick

Sell Harry Potter to kids and their parents. This didn't seem to be the hardest brief in the world for a young creative, and to make it even easier, the marketing director informed me that we would be able to sell at 10 bucks cheaper than the...

Damon StapletonBy Damon Stapleton 15 Jul 2020

SOUTH AFRICA

The 11 occasionally, immutable laws of advertising
The 11 occasionally, immutable laws of advertising

I have been in advertising for twenty-five years and I swore I would never write a 'Ten rules of' article. So, I didn't. I wrote one with eleven laws instead...

Damon StapletonBy Damon Stapleton 8 Jul 2020

SOUTH AFRICA

Creativity. How to make scrambled eggs way better
Creativity. How to make scrambled eggs way better

Space. Time. Distance. Pretty big stuff. These are the rules that govern the universe. But not the imagination...

Damon StapletonBy Damon Stapleton 3 Jun 2020

SOUTH AFRICA

Do you believe in the Roaring Twenties brothers and sisters?
Do you believe in the Roaring Twenties brothers and sisters?

So, what happens afterwards? What happens after a catastrophe? How do you carry on and what role does creativity play in all this? I started thinking about all this after reading about the end of the First World War and Swine Flu. What happened after...

Damon StapletonBy Damon Stapleton 13 May 2020

SOUTH AFRICA

2020. A space odyssey
2020. A space odyssey

It is a strange feeling to start writing without knowing what you are going to write. It is a feeling of absolute uncertainty. It is so powerful that it can cause paralysis. You can't do what you know you must but you also can't do anything else...

Damon StapletonBy Damon Stapleton 29 Apr 2020

SOUTH AFRICA

Creativity. Bill Withers vs Joe Exotic
Creativity. Bill Withers vs Joe Exotic

It is always going to be a strange week when Tiger King appears and Bill Withers disappears...

Damon StapletonBy Damon Stapleton 22 Apr 2020

SOUTH AFRICA

Creativity. The answer to every question on TV
Creativity. The answer to every question on TV

Day 10. I am in lockdown and I have been eating a shit load of Pringles and watching a fair amount of television. As I watched, I noticed this weird phenomenon...

Damon StapletonBy Damon Stapleton 15 Apr 2020

SOUTH AFRICA

To be human. Don't worry there's a happy ending
To be human. Don't worry there's a happy ending

Opinion | Damon Stapleton's take on what it means to be human...

Damon StapletonBy Damon Stapleton 25 Mar 2020

SOUTH AFRICA

Advertising. I hope this doesn't go viral
Advertising. I hope this doesn't go viral

For the last 10 years, I feel like advertising has tried to make an argument. The argument is one of precision...

Damon StapletonBy Damon Stapleton 4 Mar 2020

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