Tiido Mogale is a 22-year-old copywriter from Hero full-service advertising agency based in Cape Town. He has always enjoyed writing, which started off as rap and later grew into poetry.
#YouthMonth: Are young creatives really in it for the love of advertising?

In matric, a family friend told me about this thing called 'copywriting'. Without thinking too much about it, I signed up for a course at Red and Yellow. I thought I was going to learn how to write, but instead, I was taught how to think and more so, how to sell ideas...

By Tiido Mogale 14 Jun 2019

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