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Shantel Bassanna is the co-founder and Managing Director of XP², a leading experiential marketing company. The business is centred on objective-driven, engaging, memorable and creative in-and-out-of-store activations that deliver exponential return on marketing investment.

With a natural flair for operations management, Bassanna's business acumen has grown XP²'s national footprint that sees the company operating out of Johannesburg, Durban and Cape Town.
Under her guidance, XP² offers short learning modules in addition to campaign specific training which includes basic promoter training and etiquette as well as sales technique training. Shantel believes in creating brand teams based on client requirements.

Her vision for the company is one based on achievement and excellence. Bassanna believes that these traits are not one dimensional and cannot occur in isolation, they are dynamic objectives that come from determination, vision and hard work.
XP² has worked on many successfully experiential marketing campaigns on leading local and international brands. Her team approaches each campaign with holistic integration and performance based outcomes.

Bassanna has built XP²'s reputation on excellence, transparency and superior service. Through careful analysis and forward thinking she believes in providing the best experiential opportunities for FMCG brands.