Keabetswe Kgomongwe

Programmatic Specialist at Hoorah Digital
Location:South Africa

Profile

Kea is a Programmatic Specialist Hoorah Digital. She has a demonstrated history of working in the media and advertising industry. Skilled in Programmatic, Digital Strategy, Paid Digital Advertising, Media Buying and Consumer Branding. Kea achieved her BA in Advertising and Brand Management with Honours from Manchester Metropolitan University in 2014. Kea is an innovator whose main goal is to enrich lives, one campaign at a time.
Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 17 Jan 2019

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