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- PPC campaign structure planning
- Set up, management and optimization of PPC Campaigns (Search & Display)
- Keyword Analysis and Expansion within strategic objectives
- Ad copy and Site link writing & optimization
- Maintain and monitor important account metrics (CTR, Quality score, impression share etc.)
- Campaign reporting and analysis
- Delivering on strategic goals to meet targets
- Extensive use of AdWords editor & Microsoft Excel.
- Budget recommendations based on client and competitor analysis.
- Budget monitoring and management in line with client deliverables.
- Generate weekly and monthly client reports using analytics tools.
- Long term project management and monitoring.
- Internal systems design & optimization
- Client project management