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She has worked extensively in the entertainment industry - the highlight of which was creating the in-house publicity team for SABC 3's daily drama, Isidingo. She worked with the series' production company, Endemol South Africa, for eight-years. Over the years she has developed and executed consumer and B2B campaigns for lifestyle, travel, food, media and sustainability brands like Fairlady, True Love, Red Bull, DStv Online, The SpaceStation, 24.com, Premier Hotels and Resorts, Wakaberry Frozen Yoghurt, Herbalife, Fry's Family Foods and Fairtrade Sugar. Genevieve is driven by the desire to work with projects she can connect with. She believes wholeheartedly in PR's ability to shift mindsets and make a tangible difference in the world.