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Eighteen years running my own business. Extensive below the line design experience. Photographic and Art direction, Technically sound in all aspects of production, from design to print. Extremely proficient in In-design, Illustrator and Photoshop. Photography, very competent in studio and on location.
Software
Mac Os, Adobe Creative Suite, Adobe Lightroom, Adobe Acrobat, Quark, Microsoft Office, Excel, Keynote, Power Point and sketch-up
Career Path - July 1988 to present
Exclamation Design
•Founded Exclamation Design in April 1998.
•My main clients were Sales House and Edgars. I produced the Red Square store opening campaigns, this included press and promotional activity, in-store POS and product catalogues.
•Conceptualised Account drive campaigns for Sales House, they were very aggressive in opening new accounts, this was the period when Naomi Campbell was associated with the Sales House brand. I was also intimately involved in that entire campaign.
•In 2000 I was asked to create a Corporate Identity for Honey Jewellery, I continued working on the Honey brand for five years. Producing beautiful high quality catalogues on a monthly basis. Conceptualising packaging and promotional presentations was done on quarterly basis.
•In 2007 I started doing work for Kimberly-Clark Professional. All below the line activity, promotional material and magazine ads.
•Other brands that I have worked on, Timothy Sammons Fine Art Agents (an art dealer in London), BMW, Land Rover, Vespa, Steers, Braza and Ocean Basket.
•I have conceptualised a few interiors lately, Nonna Mia's Kitchen in Norwood as well as a Hairdresser in Norwood. Taking a CI all the way through to store level was great fun.
•Currently working with STANLEY BLACK & DECKER, doing promotional flyers, packaging and catalogues and some print advertising for both STANLEY and BLACK+DECKER.
Sales House Marketing (Edgars Group)
Started as a 'Studio Artist', directly after Sales House had embarked on its new positioning and identity which placed it as the first choice fashion store for the aspiring, quality conscious black consumer.
•Designing and executing all elements for the below the line campaigns, such as account drives, new store openings, sales and POS.
•Involved with the team which launched the Sales House Club - the first retail Club in South Africa, this included the design of direct mail campaigns, staff campaigns and soon after the cover and fashion pages in the Sales House Club magazine became part of my portfolio, this included the art direction, final design and layout. 1990 Promoted to Studio Manager, my portfolio was increased to include four Studio Artists and I began to work closely with senior management and our advertising agency O&M RSTM. During this time Sales House entered the desktop publishing arena. I was involved with the implementation, training and development of the studio artists.
1993 Creative Manager Sales House (Edgars Group)
Management courses (Edgars group) • MAP(Management Advancement Programme) • Executive Leading Edge • IM (Interactive Management)
Life before Sales House
1986 to 1988 Marketing Workshop
1984 to 1986 The Visual and Verbal Group
Eighteen years running my own business. Extensive below the line design experience. Photographic and Art direction, Technically sound in all aspects of production, from design to print. Extremely proficient in In-design, Illustrator and Photoshop. Photography, very competent in studio and on location.
Software
Mac Os, Adobe Creative Suite, Adobe Lightroom, Adobe Acrobat, Quark, Microsoft Office, Excel, Keynote, Power Point and sketch-up
Career Path - July 1988 to present
Exclamation Design
•Founded Exclamation Design in April 1998.
•My main clients were Sales House and Edgars. I produced the Red Square store opening campaigns, this included press and promotional activity, in-store POS and product catalogues.
•Conceptualised Account drive campaigns for Sales House, they were very aggressive in opening new accounts, this was the period when Naomi Campbell was associated with the Sales House brand. I was also intimately involved in that entire campaign.
•In 2000 I was asked to create a Corporate Identity for Honey Jewellery, I continued working on the Honey brand for five years. Producing beautiful high quality catalogues on a monthly basis. Conceptualising packaging and promotional presentations was done on quarterly basis.
•In 2007 I started doing work for Kimberly-Clark Professional. All below the line activity, promotional material and magazine ads.
•Other brands that I have worked on, Timothy Sammons Fine Art Agents (an art dealer in London), BMW, Land Rover, Vespa, Steers, Braza and Ocean Basket.
•I have conceptualised a few interiors lately, Nonna Mia's Kitchen in Norwood as well as a Hairdresser in Norwood. Taking a CI all the way through to store level was great fun.
•Currently working with STANLEY BLACK & DECKER, doing promotional flyers, packaging and catalogues and some print advertising for both STANLEY and BLACK+DECKER.
Sales House Marketing (Edgars Group)
Started as a 'Studio Artist', directly after Sales House had embarked on its new positioning and identity which placed it as the first choice fashion store for the aspiring, quality conscious black consumer.
•Designing and executing all elements for the below the line campaigns, such as account drives, new store openings, sales and POS.
•Involved with the team which launched the Sales House Club - the first retail Club in South Africa, this included the design of direct mail campaigns, staff campaigns and soon after the cover and fashion pages in the Sales House Club magazine became part of my portfolio, this included the art direction, final design and layout. 1990 Promoted to Studio Manager, my portfolio was increased to include four Studio Artists and I began to work closely with senior management and our advertising agency O&M RSTM. During this time Sales House entered the desktop publishing arena. I was involved with the implementation, training and development of the studio artists.
1993 Creative Manager Sales House (Edgars Group)
Management courses (Edgars group) • MAP(Management Advancement Programme) • Executive Leading Edge • IM (Interactive Management)
Life before Sales House
1986 to 1988 Marketing Workshop
1984 to 1986 The Visual and Verbal Group
