Alrita was appointed Managing Director of Word4Word Marketing in September 2016 overseeing a team of 30 staff members and 23 shopping malls situated in 2 different countries.
Alrita is a dynamic leader with an extensive background in marketing and events management. With a track record of success spanning over two decades, she has consistently excelled in driving business growth and enhancing brand experiences. When she joined our team in 2006, Alrita played a pivotal role in the successful launch and ongoing marketing of Woodlands Boulevard in Pretoria. She was soon promoted to Marketing Executive, overseeing a substantial portfolio valued at R13 660 000. In 2016, she took over as Managing Director. She has on many occasions traveled to India, Taiwan, Ghana and China for strategic planning of marketing activities.
Alrita started her career as Membership Coordinator at the renowned Two Oceans Aquarium in Cape Town before being promoted to Tourism Manager. Before joining Word4Word Marketing, she worked as Events and Promotions Manager at Menlyn Park Shopping Centre for Lifestyle Communications.
