ACA Celebrating Diversity
In this week's episode, Let's Talk Digital host Audrey Naidoo chats to Caitlin Gevers, marketing manager and Craige Dixon, sales and partnership manager, both from Jellyfish, on the topic of 'Why in-housing is the future of digital marketing'.
25 Nov 2021 13:19
In today's Episode 57, Ryan Sauer, MD of King James Group Johannesburg in conversation with Let's Talk Digital host Audrey Naidoo weighs in on the topic of 'The Convergence of Creative and Media', and the disruption will focus on how creative agencies are going to integrate into adtech looking at automation, new process, capabilities and pricing models.
11 Nov 2021 14:33
This week's guest is Alexander Leibner, futures strategist and media entrepreneur. In the discussion are the Top 6 Consumer SHIFTS he has identified in the last 18 months and how this has impacted the way we will have to market to consumers in the future.
28 Oct 2021 14:17
As digital advertising shifts from third-party identifiers toward a privacy-driven approach, investing in first-party data is a strategy that can help marketers easily adapt.
14 Oct 2021 10:08
The digital maturity race belongs to the swift — and many companies need to accelerate their efforts to catch up. Digitally mature advertisers are better able to respond to changing market dynamics.
29 Sep 2021 12:54
Our guest this week is none other than Mike Follett, managing director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.
17 Sep 2021 15:14
This week we have two experts from BlueRobot - a marketing tech provider in South Africa. Our guests are Daniel ‘O Brien Head of Global Sales and Kyle Oosthuizen, Chief Operating Officer.
31 Aug 2021 13:16
Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio.
17 Aug 2021 15:20
Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.
3 Aug 2021 15:24
Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.
20 Jul 2021 15:31
Over the past five years, funding in Agritech start-ups across the African continent has been rising consistently. The sector stands in fifth position when it comes to the amount of capital raised by start-ups in Africa.
6 Jul 2021 15:35
The powerful convergence of marketing and technology in today’s marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently.
22 Jun 2021 15:37