Advertising Multimedia South Africa

To mark World Osteoporosis Day on 20 October, South African calcium supplement MenaCal.7 released its 'Woman to the bone' campaign. The campaign - which features leading South African women Leanne Manas, Amy Kleinhans-Curd and Refiloe Seseane - aims to raise awareness of osteoporosis as well as the role South African women play in building a strong nation.

While it takes a stance on the contribution of South African women in society, it also tackles the irony that women's bones are more susceptible to calcium deficiency due to factors such as pregnancy and menopause - which lead to bone weakness....

Leo Burnett South Africa looked at the younger generation – and all they do – when coming up for a concept for the new Kellogg’s ad. Leo Burnett South Africa creative director Donovan Bryan says: “We asked ourselves, who among us is doing the most? Our answer was, our kids.” Kellogg’s recently added essential vitamins and minerals to its cereal. “The kids of today are doing more than anyone else. There’s this general mentality of being more goal-orientated than previous generations. We wanted to showcase how the nutrients and energy provided early in the morning, translates into momentum for the rest of the day. Kids who do more, need more. Kids who do great things need a great breakfast,” concludes Bryan....

This year, the London International Awards offered attending creatives a Rare Access Workshop. The workshop showcased insights from Olympic snowboarder Šárka Pancochová, Blair Imani, Samson Bonkeabantu Brown, Professor David Slocum, Waseem Samaan and LIA jurors - Emma Daines, Jimmy Smith, and Wilf Sweetland - who reflected on their biggest learnings.

The London International Awards judging is currently underway in Las Vegas, Nevada. After selecting the shortlists, this past week, the junior and senior creatives serving on the various juries let loose at the Juror/Creative LIAisons Party, which was held at Encore Beach Club.

The judging process of the 2019 London International Awards is currently in order in Las Vegas, Nevada. The various creative professionals serving on juries related to their respective disciplines have been using their expertise to select this year's shortlists. Ogilvy SA is waving the flag for South Africa, having been shortlisted in the Branded Entertainment and Design categories....

Land Rover presents Backyard Adventures. Directed and produced by Linda Notelovitz.

TBWA\Helsinki has highlighted the importance of feedback and data in the cooperation between agencies and clients in its new campaign for the Agency of the Year survey. The agency demonstrated this by designing the survey blindfolded – showing the challenges of operating without knowing what you’re doing. The Agency of the Year survey measures client satisfaction between marketing, advertising and communications agencies in Finland. As last year’s winners, TBWA\Helsinki got to design this year’s campaign for the survey....

South African-born actress Lesley-Ann Brandt – best known for playing an Afrikaans-speaking demon on Lucifer – stars in Santam’s new ‘Say I’ ad campaign in her first time doing television work in South Africa. The ad campaign was conceptualised by the King James Group. The campaign creative uses the traditional English affirmation expression – “Say Aye” or “Say I” – meaning “Yes” to confirm certain questions posed and in essence saying ‘yes’ to what the Santam brand stands for....

Unilever’s new campaign for Dove Men+Care is centred the world’s leading rugby players as they show the way they ‘care for every position you play’. The South African film features Springbok prop Tendai ‘The Beast’ Mtawarira as he shares insights into how he balances the on-and-off the pitch juggling act that rugby and parenthood pose. Additional global markets in which the ‘Care for Every Position You Play’ series will also be airing include Ireland, England, Scotland, Italy and Argentina....

Riverbed and the Association for Alcohol Responsibility and Education's (Aware.org) launched a new underage drinking campaign. The campaign launched with a stakeholder event, a 60-second film and radio campaign in all languages on 29 August 2019. Shot by Kim Geldenhuys of 0307 Films, the campaign’s TVC explores some of the scenarios – in which a young person is influenced to participate in underage drinking by an older person – with each ‘story’ expanded in four 30-second spots....

Denim fashion brand Diesel has decided to take a light-hearted approach on the issue of ‘wardrobing’ in its new ad campaign – you know, buying a garment, trying it out and then deciding that you’re that into it and returning it. Directed by Similar But Different, the ‘Enjoy Before Returning’ ad campaign is a playful stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it. The campaign’s photographs and videos were shot and directed by photographer Angelo Pennetta and share the common thread of “wearing the tag out”. The campaign’s overall creative concept and execution were handled by Publicis Italy....

Dettol’s new TVC is told from the perspective of a baby in the womb. The advert shows all the things the prospective parent does to protect their unborn baby, including all the habits they change to prepare a warm, safe and protected environment even before the baby’s arrival. The ad is aimed at highlighting the importance of creating a safe and healthy environment as a newborn’s first line of defence against germs....