In the search to find the best ways to help babies sleep well at night, Pampers has launched its new Active Baby Golden Sleep nappy. Apparently its softest nappy ever, the new Pampers disposable diaper is said to absorb up to 12 hours of wetness, helping to keep babies dry and comfortable throughout the night to promote better sleep. In addition, Pampers Active Baby recently won Product of the Year in the diaper category, based on a survey of 5000 people conducted by Nielsen.