BIC is launching a new generation of multi-purpose lighters, the Megalighter. Ideal for everyday use, the lighter sports a curvier body shape for comfortable handling, a retractable hook for easy storage and a visible gas level. The product is said to provide 750 lights under normal conditions of use. The BIC Megalighter is available from all leading retail outlets in two colour variants: a trendy light green & silver, and a classic black & silver.