Back to school with Cheez Dipper singles

The Laughing Cow has introduced its Cheez Dipper snack pack in singles, to coincide with the 'back to school' market. Combining the delicious taste of Laughing Cow cheese spread with crunchy breadsticks, Cheez Dippers ensure a wholesome and tasty snack with all the goodness consumers have come to expect from the Laughing Cow brand. The launch of Cheez Dippers singles, which are currently available in family packs of four, ensures that all consumers have access to the product. The single units will be merchandised at till points in shipper boxes containing eight units. Cheez Dippers Singles will be available from January 2011 at all leading national retailers for a recommended selling price of R6.99.