Trending
Elections 2024
Jobs
- Paid Social Media Specialist Johannesburg
- Social Media Manager Cape Town
- Senior Account Lead - SHAREit Johannesburg
- Senior E-commerce Manager Cape Town
- Copywriter and Content Producer Cape Town
- Delivery Director Sandton
- Digital Media Campaign Manager / Buyer Durban
- Digital Marketer Cape Town
- Account Executive Cape Town
- Digital Manager Johannesburg
Are we at the end of the influencer age?
Digital influencer Josh Ostrovsky or as you may know him The Fat Jewish has started his own winemaking company as he believes that the age of the influencer has reached its saturation point. In an interview with CNNMoney, he explains that people are starting to look for something for substantial.
This is why he started Swish, which sells wines; Anheuser-Busch (BUD)'s venture capital team ZX Ventures acquired a minor stake in Swish earlier this year.
Influencer marketing agency Activate CEO Kamiu Lee indicates that brands continue looking for people with strong social media followings, but their attention from brands has shifted to micro influencers or people with 50,000 to 250,000 followers, which allows them to tailor their message to specific groups.