News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise

In brief Advertising South Africa

Subscribe & Follow

Advertise your job vacancies
Search jobs

New research shows digital advertising industry growth could be at risk

Kanta Media has released Dimension - a research warning into consumer and industry attitudes for the advertising industry. It suggests that if the advertising industry does not find a way to measure performance and consistency accurately, Proctor & Gamble's threat to pull ad spend, will be deemed unapologetic.

Let's do Biz