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Marketing & Media In brief South Africa

Publicis merges Blue 449, Spark Foundry

According to Adweek, Publicis Groupe's media division has announced that Blue 449 and Spark Foundry have united to create a single entity.

The two agencies include such major brands as Mondelez, Campbell's, Marriott and Southwest Airlines, among many others, on its client rosters.

Read more on this here.

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