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NG and Argus subscription drive
National Geographic (NG) Traveller South Africa is collaborating with the Weekend Argus in a campaign where subscribers will receive copies of both publications, gain an automatic NG Traveller Passport, receive regular invitations and offers to exclusive travel destinations, properties and experiences handpicked by the Traveller team and stand the chance to win trips to some of the handpicked destinations. This is part of its subscriber incentive to embody its ‘All Travel, All The Time' payoff line. “The passport has been created to add value to the subscriber's travel experience as well as a three-dimensional lifestyle experience to the brand,” says the magazine's publisher Kelda Lund.