Kim Skildum-Reid, co-author of industry bestsellers, The Sponsor's Toolkit and The Sponsorship Seeker's Toolkit 3rd Edition, has written a new white paper, “What Every CMO Needs to Know about Sponsorship”, available as a free, no-obligation download from www.powersponsorship.com/sponsorship-for-CMOs.html. This paper outlines both the approach and practical strategies that heads of marketing can employ to get the best from their sponsorship investments and their sponsorship staff.
