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In brief Retail Marketing South Africa

Seeing double in the Swartland

Seeing double in the Swartland

Celebrating its 60th year of winemaking excellence, Swartland Winery has produced the convenient 'Handy Pack' - a single carry box with two Swartland wines, the popular Dry Red and Premier Grand Cru. This package-saving innovation was conceived by Catapult, the same advertising agency that conceptualised the winery's well-received 'Buy 3 get one free' promotional pack. The 4 litre (2 x 2L) Handy Pack will be available at selected Pick n Pay stores from end March 2008 at the recommended retail price of R64.99.

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