'The Commodore' shares insights into Christopher Africa, the platform that offers brands the opportunity to tap into consumer micro-moments and conversations on social media using AI...
Evan-Lee Courie 20 May 2020
Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...
Louise Burgers 16 Dec 2019
With the silly season upon us, what plan do you and your community managers have in place for an inevitable crisis?...
Gosi Legoale 3 Dec 2019
Facebook on Friday announced that it has begun testing a new "dedicated place" for news on its platform called Facebook News...
Shereesa Moodley 28 Oct 2019
As someone has so aptly said, when you are in any doubt as to the appropriateness of something you intend posting, apply the golden rule: WWGT (what would Granny think?)...
Jessica Barrella 15 Oct 2019
In light of the Cambridge Analytica data breach, we should all take a more active role in our online activities, writes digital content curator at Joe Public Connect, Grace Cooper...
Grace Cooper 4 Oct 2019
Ah, social media marketing - the buzz words of today...
Jessica Barrella 18 Sep 2019
Future historians may well scramble to understand what was going on at the Media Freedom Conference in London and the simultaneous Social Media summit at the White House (held earlier this year in July). They will surely be confounded by media policy in the post-broadcast era by looking at these two events. And they will struggle to reconcile what is claimed to be policy against what is actually practised on the ground...
Derek Abdinor 17 Sep 2019
Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...
Louise Burgers 28 Aug 2019
Are you maximising your presence there and ensuring you will get the best return on your promotional investment...
Talitha Spykerman 21 Aug 2019
Facebook on Wednesday announced a partnership with fact-checking company Africa Check to bring local African language support to its third-party Fact-Checking programme...
Shereesa Moodley 16 Aug 2019
Looking to the future, Nunu Ntshingila, head of Facebook Africa, shared the four Cs - which are key trends directing their business for the next few years...
Elouise Kelly 23 Jul 2019
Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...
Louise Burgers 10 Jul 2019
This is the time that businesses need to capitalise on brand expansion and business growth - and social media platforms - when used correctly - can assist. Refilwe Monyai, account manager at Orange Ink gives tips and tricks on how to get Instagram right...
Refilwe Monyai 4 Jul 2019
Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...
Minnie-lee Tagwirei 1 Jul 2019
With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance...
Zubeida Goolam 13 Jun 2019
Social media has become an increasingly valuable component for consideration with a lot of PR strategies over the years. It's exciting to see how various brands are using social media to convey their brand personality...
Sheila Afari 26 Apr 2019
Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...
Juanita Pienaar 3 Apr 2019
Influencer marketing has gone beyond a trendy marketing fad, with both proponents and detractors often making unsubstantiated claims and counter-claims. It is clearly necessary to sort the fact from fiction...
Lara Utian-Preston 27 Feb 2019
The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...
Marc Kornberger 8 Feb 2019
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...
Marco Broccardo 4 Feb 2019
Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.
Jessica Tennant, Bizcommunity.com 1 Feb 2019
Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...
Kalliebree Keynerd 16 Jan 2019
CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...
Godfrey Parkin 14 Jan 2019
Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...
Mongezi Mtati 11 Jan 2019
Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...
Sheida Neman 7 Dec 2018
We've seen a dramatic shift in power, with social media sometimes rendering other marketing platforms irrelevant...
Zubeida Goolam 20 Nov 2018
There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...
Danette Breitenbach 6 Sep 2018
Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...
Louise Burgers 31 Jul 2018
