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Facebook's 2018 Year in Review
Facebook's 2018 Year in Review

Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...

Sheida NemanBy Sheida Neman 7 Dec 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global...

Jessica TennantBy Jessica Tennant 15 Jun 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world...

Marthinus Van Loggerenberg and Tuelo LechutiBy Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth
#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

Louise BurgersBy Louise Burgers 8 May 2018

#AfricaMonth: Africa's youth represent hope for the future
#AfricaMonth: Africa's youth represent hope for the future

A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?

Louise BurgersBy Louise Burgers 2 May 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

Louise BurgersBy Louise Burgers 24 Apr 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

Juanita PienaarBy Juanita Pienaar 23 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of...

Sue DislerBy Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

Johanna McDowellBy Johanna McDowell 22 Feb 2018

Brands: Meet the #UntaggableForce
Brands: Meet the #UntaggableForce

An ability to embrace the #UntaggableForce will be key for brands determined to flourish in the adapt-to-survive reality characterising global and local consumer markets today.

Megan BowmanBy Megan Bowman 30 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

Louise BurgersBy Louise Burgers 7 Nov 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

Juanita PienaarBy Juanita Pienaar 6 Sep 2017

elwynn ©
#Pamro2017: How the affluent engage with international media brands

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...

Juanita PienaarBy Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

Louise BurgersBy Louise Burgers 29 Aug 2017

Kui Kariuki
#Pamro2017: The challenges in changing media consumption habits

How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration...

Louise BurgersBy Louise Burgers 28 Aug 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered...

Danny DrewBy Danny Drew 27 Jul 2017

Harmonising media research across Africa
Harmonising media research across Africa

Beyond Babel: harmonising media research across Africa for a more prosperous future...

Oresti PatriciosBy Oresti Patricios 27 Jun 2016

Independent TV audience measurement for Africa
Independent TV audience measurement for Africa

Kantar Media and partners will begin a pilot television audience measurement trial in Nigeria in a few months...

Louise BurgersBy Louise Burgers 9 Jun 2016

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business...

Nandkishor ButyBy Nandkishor Buty 30 Jan 2013

Issa Sikiti da Silva
Housing crisis in Africa as economy grows, cities overcrowded

Africa's economy is rising, creating jobs in cities, driving people from rural to urban areas, helping to grow its middle class but creating a serious housing crisis on the continent, which is now the world's highest urbanised region. According to a...

Issa Sikiti da SilvaBy Issa Sikiti da Silva 7 Sep 2011

Significant shifts in South Africa, Africa's mobile patterns
Significant shifts in South Africa, Africa's mobile patterns

A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper...

Issa Sikiti da SilvaBy Issa Sikiti da Silva 21 Apr 2011

Research company launches East African omnibus

TNS RMS has started an omnibus study in East Africa that will involve regular surveys. The results of individual questions remain the property of the client and will not be shared with other clients.

By Carole Kimutai 8 Mar 2011

Research reveals changes in online behaviour

Digital Life, a global research project into people's online activities and behaviour has revealed significant findings as well as indicators for the future of the world's online behaviour. The research covered 88% of the world's online population...

By Carole Kimutai 3 Nov 2010

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