Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...
Louise Burgers 16 Dec 2019
With the silly season upon us, what plan do you and your community managers have in place for an inevitable crisis?...
Gosi Legoale 3 Dec 2019
The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...
Ashleigh Wainstein 15 Nov 2019
Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...
Linda Hassall 26 Aug 2019
There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...
Greg Chen 2 Aug 2019
Gee Motsepe, managing director of Motions PR, on why he thinks the PR industry is the most fortunate in the entire marketing and advertising ecosystem...
Gee Motsepe 8 Jul 2019
This is the time that businesses need to capitalise on brand expansion and business growth - and social media platforms - when used correctly - can assist. Refilwe Monyai, account manager at Orange Ink gives tips and tricks on how to get Instagram right...
Refilwe Monyai 4 Jul 2019
Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...
Minnie-lee Tagwirei 1 Jul 2019
Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...
Jessica Tennant 4 Jun 2019
Social media has become an increasingly valuable component for consideration with a lot of PR strategies over the years. It's exciting to see how various brands are using social media to convey their brand personality...
Sheila Afari 26 Apr 2019
Whether a company enjoys the size and stature of Ford, Tiger Brands or KPMG, or is a much smaller enterprise, the fundamentals surrounding reputation and perception remain unchanged, clearly underscoring the absolute need to be prepared for a crisis...
Jennifer Stein 11 Mar 2019
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
Bizcommunity.com chats to Scott Wilson, president Africa and Europe, Burson Cohn & Wolfe ...
Danette Breitenbach 30 Oct 2018
Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...
Jessica Tennant 26 Jul 2018
Is overthinking one of the problems plaguing the communications industry and, especially, the public relations sector of that industry?
TAAZIMA KALA-ESSACK 23 May 2018
Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...
Louise Burgers 18 May 2018
The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...
Louise Burgers 14 May 2018
The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...
Robyn de Villiers 23 Apr 2018
Chairman of Weber Shandwick, Jack Leslie, tells Bizcommunity.Africa what it will take to attract multi-national investment to Africa, the final frontier for growth and expansion for business at a pan-African level...
Louise Burgers 16 Apr 2018
How Africa's communicators can aid the United Nations in communicating the Sustainable Development Goals (SDGs)...
Daniel Munslow 9 Mar 2018
Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...
Jessica Tennant 5 Mar 2018
Traditional vs digital PR. Is it two sides of the same coin?
Thandukwazi Gcabashe 14 Feb 2018
In the wake of the H&M debacle, Thandukwazi Gcabashe comments on the critical role PR plays in making sure marketing campaigns have gone through a reputational lens before being launched...
Thandukwazi Gcabashe 24 Jan 2018
This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...
Janine Lloyd 15 Jan 2018
Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...
Cari Coetzee 24 Oct 2017
Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent...
Louise Burgers 11 Sep 2017
Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs...
Thoriso Kolobe 11 Aug 2017
The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen...
Suzanne van Aswegen 24 Jul 2017
