Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...
Isaac Kwame Adom 18 Aug 2020
This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...
Leigh Andrews, Kantar 12 Mar 2020
The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?
Louise Burgers 13 Sep 2019
Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...
Johanna McDowell 13 Sep 2019
WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...
Lynette Botha 13 Sep 2019
The answer, definitely and resoundingly, is "the art director". But is this true?
Manqoba Zondi 12 Sep 2019
It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...
Johanna McDowell 5 Sep 2019
Andrea Quaye, vice president of marketing at Anheuser-Busch InBev, has been awarded the Marketing Leadership and Innovation Award for 2019...
Juanita Pienaar 23 Aug 2019
Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...
Louise Burgers 12 Aug 2019
The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...
Mark Botha 29 Jul 2019
Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...
Louise Burgers 11 Jul 2019
The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world's political and business leaders at Davos officially put the issue at the top of their "worry list"...
Andrew MacKenzie 3 Jul 2019
Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...
Minnie-lee Tagwirei 1 Jul 2019
Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experienced how they are shaping the future...
Johanna McDowell 17 Apr 2019
Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...
Juanita Pienaar 3 Apr 2019
Three days of Design Indaba inspiration culminated in headline act David Droga, whose career in advertising traverses Saatchi & Saatchi in London, Publicis, NYC, to starting his own New York-based agency, Droga5 in 2006...
Terry Levin 4 Mar 2019
The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...
Marc Kornberger 8 Feb 2019
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...
Marco Broccardo 4 Feb 2019
Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.
Jessica Tennant, Bizcommunity.com 1 Feb 2019
I never like to weigh in on trends or predictions because, among many other reasons I've given before, human beings are generally awful at predicting the future...
Brett Morris 25 Jan 2019
Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down...
Bogosi Motshegwa 21 Jan 2019
Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...
Chris Botha 16 Jan 2019
As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?
Mike Silver 16 Jan 2019
When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...
Peter Khoury 16 Jan 2019
Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...
Mongezi Mtati 11 Jan 2019
In a society such as ours, in such dynamic, developmental evolution, causes are the fuel that helps drive change. Citizen activism brings issues to the nation's attention, it informs our people, inspires progress and supports our government...
Joanna Oosthuizen 21 Dec 2018
If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...
Johanna McDowell 14 Dec 2018
Zibusiso Mkhwanazi, founder of M&N brands, Avatar's holding company and Jerry Mpufane, chairman of M&C Saatchi Group confirmed in a statement that the two companies will amicably part and go their separate ways...
Jessica Tennant 28 Aug 2018
The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...
Angie White 17 Aug 2018
