Souce: © scyther5
Record growth of $771bn in 2021 for global advertising market

The global ad market has largely weathered the impact of Covid-19 so far, with a meteoric 23.8% rise to a total of $771bn this year...

3 days ago

Source: © One Cub  2019 One CLub ADC Awards
2 Saffers named ADC 101st Annual Awards jury members

TJ Njozela, creative director at Grey Advertising Africa and Amr Singh, director at Fort have been named to serve on The One Club for Creativity's ADC 101st Annual Awards jury...

3 days ago

'Inside intelligence' is the future of advertising
'Inside intelligence' is the future of advertising

The pandemic has accelerated some of the biggest brands 'in-housing' their creative teams, this trend continues but what does this mean for the future of advertising?

17 Nov 2021

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson
Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

London International Awards (LIA) has announced the appointment of Terry Savage as its new chairperson...

14 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives
Loeries partners with Facebook Africa to support diversity and inclusion initiatives

The Loeries, with the support of Facebook, has released its inaugural research into gender representation in advertising across the African continent...

5 Oct 2021

New York Festivals Advertising Awards winners announced
New York Festivals Advertising Awards winners announced

New York Festivals Advertising Awards has revealed who won the NYF Best of Show Award and more...

15 Jul 2021

Sub-Saharan brands can do well by advertising via esports
Sub-Saharan brands can do well by advertising via esports

For brands wishing to communicate to this growing target market, we present entry points and focus areas to communicate effectively with this youthful and important consumer set...

Issued by Borderless Access 14 Jul 2021

Source:
Warc details Advertising Trends report 2021/2022

Warc has detailed the findings of their Global Advertising Trends report for 2021/2022...

13 Jul 2021

Kantar announces South Africa's Top 20 Best Liked Ads for 2020
Kantar announces South Africa's Top 20 Best Liked Ads for 2020

Kantar has announced South Africa's Top 20 Best Liked Ads for 2020...

Issued by Kantar 8 Jul 2021

Young Guns Colorful finalists
COLORFUL finalists get free entry to Young Guns 19

The One Club has announced the finalists of the COLORFUL programme, a prelude to the Young Guns 19 competition...

7 Jul 2021

Global Diversity, Equity and Inclusion Census extended
Global Diversity, Equity and Inclusion Census extended

The World Federation of Advertisers (WFA) recently launched a global census of the marketing and advertising industry. The deadline to take part has been extended to 31 July 2021...

2 Jul 2021

'SeeHer Lens' Award aims to honour work which amplifies gender equality
'SeeHer Lens' Award aims to honour work which amplifies gender equality

New York Festivals and The Female Quotient (FQ) has announced a partnership with ANA in the launch of the 2021 NYFA 'SeeHer Lens' Award....

23 Jun 2021

Source:
#CreativeWeek2021: The importance of cultural nuance in advertising

Today, I report on a panel hosted earlier this week, 'One size does not fit all: the importance of cultural nuance in advertising'...

Emily StanderBy Emily Stander 9 Jun 2021

The One Club for Creativity ADC 100th Annual Awards announces Best of Discipline winners
The One Club for Creativity ADC 100th Annual Awards announces Best of Discipline winners

The One Club for Creativity has announced Best of Discipline winners for the ADC 100th Annual Awards...

4 Jun 2021

Source:
The power of inclusive portrayal in advertising

On 27 May 2021, Kantar, in partnership with Affectiva, presented a webinar on how inclusive portrayal in advertising is important for the progression of media...

Emily StanderBy Emily Stander 28 May 2021

Wina 2021 announces shortlist
Wina 2021 announces shortlist

This year, agencies from 35 countries and 5 continents, including Africa, participated in Wina...

25 May 2021

Stage two of D&AD Awards judging: 890 entries shortlisted
Stage two of D&AD Awards judging: 890 entries shortlisted

D&AD today announced the shortlisted entries across the Advertising, Culture, Design, Impact and Next categories, following the second and final stage of 2021 D&AD Awards judging...

18 May 2021

Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice
Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice

SVAI (Shared Value Africa Initiative) is excited to invite all CEOs and executives to the 2021 CEO Connect Roundtable on 4 June!..

Issued by Shift Impact Africa 17 May 2021

Create Mozambique celebrates 25 years of firsts
Create Mozambique celebrates 25 years of firsts

During these past 25 years, Create Mozambique has evolved as the market opened up to the importance that advertising and marketing has on the impact of businesses, brands and institutions...

Issued by Dentsu 17 May 2021

The 5 habits of highly effective advertisers
The 5 habits of highly effective advertisers

Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

By Daren Poole, Issued by Kantar 14 Apr 2021



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